The coming age of robots: implications for consumer behavior and marketing strategy
Chapter 1. The dawning robot revolution -- Chapter 2. Robot exposure: in the media and In our midst -- Chapter 3. Hopes and fears about the robot future -- Chapter 4. Acceptable robot roles: at home, in the community, at the store -- Chapter 5. Take two robots and call me in the morning:robots in he...
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Main Authors: | , |
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Format: | Electronic eBook |
Language: | English |
Published: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2020
|
Edition: | First edition |
Series: | Marketing collection
|
Subjects: | |
Online Access: | FHN01 UBY01 Volltext |
Summary: | Chapter 1. The dawning robot revolution -- Chapter 2. Robot exposure: in the media and In our midst -- Chapter 3. Hopes and fears about the robot future -- Chapter 4. Acceptable robot roles: at home, in the community, at the store -- Chapter 5. Take two robots and call me in the morning:robots in health care -- Chapter 6. Reaction to robot design: cute, creepy, and everything in between -- Chapter 7. Human-robot interactions: will you become BFFs with a robot? -- Chapter 8. Robot manufacturers: profiles and plans -- Chapter 9. A brave new robot world: implications fo rthe marketplace -- Appendix A. Studies conducted by authors -- Appendix B. Sources for current robot capabilities This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution.Our insights come from national surveys we conducted with over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for acceptable robot roles, robot design, and the optimal marketplace approaches to successful human-robot interactions and, yes, even successful human-robot bonding. This book provides valuable insights for robot manufacturers, companies considering using robots in consumer-facing roles and for consumers themselves who will be increasingly interacting with robots in their everyday lives. If you want to understand our future, you need to understand robots |
Item Description: | Includes bibliographical references (pages 163-172) and index |
Physical Description: | 1 Online-Ressource (xiii, 177 pages) |
ISBN: | 9781951527693 9781951527686 |
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spelling | Pettinico, George Verfasser aut The coming age of robots implications for consumer behavior and marketing strategy George Pettinico, PhD, George R. Milne, PhD. First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2020 1 Online-Ressource (xiii, 177 pages) txt rdacontent c rdamedia cr rdacarrier Marketing collection Includes bibliographical references (pages 163-172) and index Chapter 1. The dawning robot revolution -- Chapter 2. Robot exposure: in the media and In our midst -- Chapter 3. Hopes and fears about the robot future -- Chapter 4. Acceptable robot roles: at home, in the community, at the store -- Chapter 5. Take two robots and call me in the morning:robots in health care -- Chapter 6. Reaction to robot design: cute, creepy, and everything in between -- Chapter 7. Human-robot interactions: will you become BFFs with a robot? -- Chapter 8. Robot manufacturers: profiles and plans -- Chapter 9. A brave new robot world: implications fo rthe marketplace -- Appendix A. Studies conducted by authors -- Appendix B. Sources for current robot capabilities This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution.Our insights come from national surveys we conducted with over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for acceptable robot roles, robot design, and the optimal marketplace approaches to successful human-robot interactions and, yes, even successful human-robot bonding. This book provides valuable insights for robot manufacturers, companies considering using robots in consumer-facing roles and for consumers themselves who will be increasingly interacting with robots in their everyday lives. If you want to understand our future, you need to understand robots Robotics Robots, Industrial Technological innovations Electronic books Milne, George R. aut Erscheint auch als Druck-Ausgabe 9781951527686 https://portal.igpublish.com/iglibrary/search/BEPB0000983.html Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Pettinico, George Milne, George R. The coming age of robots implications for consumer behavior and marketing strategy Robotics Robots, Industrial Technological innovations |
title | The coming age of robots implications for consumer behavior and marketing strategy |
title_auth | The coming age of robots implications for consumer behavior and marketing strategy |
title_exact_search | The coming age of robots implications for consumer behavior and marketing strategy |
title_exact_search_txtP | The coming age of robots implications for consumer behavior and marketing strategy |
title_full | The coming age of robots implications for consumer behavior and marketing strategy George Pettinico, PhD, George R. Milne, PhD. |
title_fullStr | The coming age of robots implications for consumer behavior and marketing strategy George Pettinico, PhD, George R. Milne, PhD. |
title_full_unstemmed | The coming age of robots implications for consumer behavior and marketing strategy George Pettinico, PhD, George R. Milne, PhD. |
title_short | The coming age of robots |
title_sort | the coming age of robots implications for consumer behavior and marketing strategy |
title_sub | implications for consumer behavior and marketing strategy |
topic | Robotics Robots, Industrial Technological innovations |
topic_facet | Robotics Robots, Industrial Technological innovations |
url | https://portal.igpublish.com/iglibrary/search/BEPB0000983.html |
work_keys_str_mv | AT pettinicogeorge thecomingageofrobotsimplicationsforconsumerbehaviorandmarketingstrategy AT milnegeorger thecomingageofrobotsimplicationsforconsumerbehaviorandmarketingstrategy |