Highly effective marketing analytics: a practical guide to improving marketing ROI with analytics
Chapter 1. Why has analytics missed the mark? -- Chapter 2. Developing actionable segmentation -- Chapter 3. Gaining deeper insights into customers -- Chapter 4. How the 541-rule has changed the game of direct mail -- Chapter 5. How to make catalog profitable in the digital age -- Chapter 6. Integra...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2020
|
| Ausgabe: | First edition |
| Schriftenreihe: | Big data, business analytics, and smart technology collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | Chapter 1. Why has analytics missed the mark? -- Chapter 2. Developing actionable segmentation -- Chapter 3. Gaining deeper insights into customers -- Chapter 4. How the 541-rule has changed the game of direct mail -- Chapter 5. How to make catalog profitable in the digital age -- Chapter 6. Integration between e-mail, CRM, Google,and social -- Chapter 7. How to revamp your underperforming loyalty program -- Chapter 8. Customer lifetime value demystified -- Chapter 9. Measuring success with MMM, MTA, and promotional lift Highly effective marketing analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifes confusion and misunderstanding surrounding marketing analytics. Highly effective marketing analytics is a highly practical and pragmatic how-to book. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging real-world problems facing marketers in today's highly competitive omni-channel environment |
| Beschreibung: | Includes bibliographical references (page 215) and index |
| Beschreibung: | 1 Online-Ressource (xv, 224 pages) |
| ISBN: | 9781951527099 9781951527082 |
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| 520 | |a Highly effective marketing analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifes confusion and misunderstanding surrounding marketing analytics. Highly effective marketing analytics is a highly practical and pragmatic how-to book. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging real-world problems facing marketers in today's highly competitive omni-channel environment | ||
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Datensatz im Suchindex
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| author | Hu, Mu |
| author_facet | Hu, Mu |
| author_role | aut |
| author_sort | Hu, Mu |
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| dewey-full | 659.13/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/3 |
| dewey-search | 659.13/3 |
| dewey-sort | 3659.13 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| isbn | 9781951527099 9781951527082 |
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| spelling | Hu, Mu Verfasser aut Highly effective marketing analytics a practical guide to improving marketing ROI with analytics Mu Hu First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2020 1 Online-Ressource (xv, 224 pages) txt rdacontent c rdamedia cr rdacarrier Big data, business analytics, and smart technology collection Includes bibliographical references (page 215) and index Chapter 1. Why has analytics missed the mark? -- Chapter 2. Developing actionable segmentation -- Chapter 3. Gaining deeper insights into customers -- Chapter 4. How the 541-rule has changed the game of direct mail -- Chapter 5. How to make catalog profitable in the digital age -- Chapter 6. Integration between e-mail, CRM, Google,and social -- Chapter 7. How to revamp your underperforming loyalty program -- Chapter 8. Customer lifetime value demystified -- Chapter 9. Measuring success with MMM, MTA, and promotional lift Highly effective marketing analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifes confusion and misunderstanding surrounding marketing analytics. Highly effective marketing analytics is a highly practical and pragmatic how-to book. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging real-world problems facing marketers in today's highly competitive omni-channel environment Business intelligence Commercial catalogs Advertising, Direct-mail Marketing research Marketing (DE-588)4037589-4 gnd rswk-swf Analyse (DE-588)4122795-5 gnd rswk-swf Electronic books Marketing (DE-588)4037589-4 s Analyse (DE-588)4122795-5 s DE-604 Erscheint auch als Druck-Ausgabe 9781951527082 https://portal.igpublish.com/iglibrary/search/BEPB0000940.html Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hu, Mu Highly effective marketing analytics a practical guide to improving marketing ROI with analytics Business intelligence Commercial catalogs Advertising, Direct-mail Marketing research Marketing (DE-588)4037589-4 gnd Analyse (DE-588)4122795-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4122795-5 |
| title | Highly effective marketing analytics a practical guide to improving marketing ROI with analytics |
| title_auth | Highly effective marketing analytics a practical guide to improving marketing ROI with analytics |
| title_exact_search | Highly effective marketing analytics a practical guide to improving marketing ROI with analytics |
| title_exact_search_txtP | Highly effective marketing analytics a practical guide to improving marketing ROI with analytics |
| title_full | Highly effective marketing analytics a practical guide to improving marketing ROI with analytics Mu Hu |
| title_fullStr | Highly effective marketing analytics a practical guide to improving marketing ROI with analytics Mu Hu |
| title_full_unstemmed | Highly effective marketing analytics a practical guide to improving marketing ROI with analytics Mu Hu |
| title_short | Highly effective marketing analytics |
| title_sort | highly effective marketing analytics a practical guide to improving marketing roi with analytics |
| title_sub | a practical guide to improving marketing ROI with analytics |
| topic | Business intelligence Commercial catalogs Advertising, Direct-mail Marketing research Marketing (DE-588)4037589-4 gnd Analyse (DE-588)4122795-5 gnd |
| topic_facet | Business intelligence Commercial catalogs Advertising, Direct-mail Marketing research Marketing Analyse |
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