Service excellence in organizations., Volume II: eight key steps to follow and achieve it

Overview -- t Chapter 1. Energize, excite, elate -- Chapter 2. Embed -- Chapter 3. Extend -- About the author -- Index

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Bibliographische Detailangaben
1. Verfasser: Urquhart, Fiona (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2019
Ausgabe:First edition
Schriftenreihe:Service systems and innovations in business and society collections
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Online-Zugang:FHN01
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Zusammenfassung:Overview -- t Chapter 1. Energize, excite, elate -- Chapter 2. Embed -- Chapter 3. Extend -- About the author -- Index
This book is structured in two volumes. Volume I deals with the basic tenets of service excellence, while Volume II suggests mechanisms, tools, and techniques to help embed to excellence as the foundation of value that the organization delivers. Both contain practical examples used by some of the companies we know and love; both also contain a self-assessment diagnostic tool that enables organizations to identify where they have built significant strengths in terms of service excellence and where opportunities to enhance their operations exist.This second volume of the book focuses on approaches that will embed excellence, promote loyalty and advocacy, and ensure freshness of a product or service offering. These are all aspects that help to deliver sustainability for the organization, representing some of the robust strategies available to organizations, building on earlier robust strategies of outside-in thinking, branding, segmentation, quality, and trust building explored in the first volume
Beschreibung:Includes bibliographical references (pages 23-24) and index
Beschreibung:1 Online-Ressource (119 pages)
ISBN:9781949991185
9781949991178

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