Service excellence in organizations, Volume I: eight key steps to follow and achieve it

Chapter 1. Introduction to service excellence -- Chapter 2. Entice -- Chapter 3. Ensure quality -- Chapter 4. Establish trust -- Chapter 5. Exceeding customer needs and expectations

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Bibliographische Detailangaben
1. Verfasser: Urquhart, Fiona (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2019
Ausgabe:First edition
Schriftenreihe:Service systems and innovations in business and society collection
Schlagworte:
Online-Zugang:DE-92
DE-706
Volltext
Zusammenfassung:Chapter 1. Introduction to service excellence -- Chapter 2. Entice -- Chapter 3. Ensure quality -- Chapter 4. Establish trust -- Chapter 5. Exceeding customer needs and expectations
In this first volume, the first chapter introduces the distinction between customer service and service excellence and some of the drivers behind this. The way in which the brand acts to draw the customer into a relationship is covered in the second chapter. The third chapter explores aspects of the customer, their behavior, and experience that any organization needs to understand intimately in order to be able to offer a sensitive and responsive service. A huge element of effective service provision and relationship building is trust, and this is the subject of the fourth chapter. The fifth and the final chapter addresses the quality aspects ofservice and the way in which some organizations regularly go above and beyond expectations to delight their customer, keep them coming back, and make them rave about the experience they have in their relationships with the organization
Beschreibung:Includes bibliographical references and index
Beschreibung:1 Online-Ressource (142 pages)
ISBN:9781631577024
9781631577017

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