Social media marketing: strategies in utilizing consumer-generated content
Chapter 1. What is consumer-generated content? -- Chapter 2. Consumer-generated content and web 2.0 -- Chapter 3. Trustworthiness of consumer-generated content -- Chapter 4. A cross-national perspective on consumer-generated content -- Chapter 5. The impact of influencer marketing on consumer-genera...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2019
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Digital and social media marketing and advertising collection
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| Schlagworte: | |
| Online-Zugang: | FCO01 FHN01 UBY01 Volltext |
| Zusammenfassung: | Chapter 1. What is consumer-generated content? -- Chapter 2. Consumer-generated content and web 2.0 -- Chapter 3. Trustworthiness of consumer-generated content -- Chapter 4. A cross-national perspective on consumer-generated content -- Chapter 5. The impact of influencer marketing on consumer-generated Content -- Chapter 6. Optimizing consumer-generated content The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively |
| Beschreibung: | Includes bibliographical references (pages 135-143) and index |
| Beschreibung: | 1 Online-Ressource (151 pages) |
| ISBN: | 9781948976794 9781948976787 |
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| 250 | |a Second edition | ||
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| 520 | |a The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively | ||
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Datensatz im Suchindex
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV047177518 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:44:55Z |
| indexdate | 2024-07-10T09:04:47Z |
| institution | BVB |
| isbn | 9781948976794 9781948976787 |
| language | English |
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| physical | 1 Online-Ressource (151 pages) |
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| series2 | Digital and social media marketing and advertising collection |
| spelling | Moriuchi, Emi Verfasser aut Social media marketing strategies in utilizing consumer-generated content Emi Moriuchi Second edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2019 1 Online-Ressource (151 pages) txt rdacontent c rdamedia cr rdacarrier Digital and social media marketing and advertising collection Includes bibliographical references (pages 135-143) and index Chapter 1. What is consumer-generated content? -- Chapter 2. Consumer-generated content and web 2.0 -- Chapter 3. Trustworthiness of consumer-generated content -- Chapter 4. A cross-national perspective on consumer-generated content -- Chapter 5. The impact of influencer marketing on consumer-generated Content -- Chapter 6. Optimizing consumer-generated content The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively Social media / Marketing Online social networks in business Internet advertising Internet marketing Electronic books Erscheint auch als Druck-Ausgabe 9781948976787 https://portal.igpublish.com/iglibrary/search/BEPB0000875.html Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Moriuchi, Emi Social media marketing strategies in utilizing consumer-generated content Social media / Marketing Online social networks in business Internet advertising Internet marketing |
| title | Social media marketing strategies in utilizing consumer-generated content |
| title_auth | Social media marketing strategies in utilizing consumer-generated content |
| title_exact_search | Social media marketing strategies in utilizing consumer-generated content |
| title_exact_search_txtP | Social media marketing strategies in utilizing consumer-generated content |
| title_full | Social media marketing strategies in utilizing consumer-generated content Emi Moriuchi |
| title_fullStr | Social media marketing strategies in utilizing consumer-generated content Emi Moriuchi |
| title_full_unstemmed | Social media marketing strategies in utilizing consumer-generated content Emi Moriuchi |
| title_short | Social media marketing |
| title_sort | social media marketing strategies in utilizing consumer generated content |
| title_sub | strategies in utilizing consumer-generated content |
| topic | Social media / Marketing Online social networks in business Internet advertising Internet marketing |
| topic_facet | Social media / Marketing Online social networks in business Internet advertising Internet marketing |
| url | https://portal.igpublish.com/iglibrary/search/BEPB0000875.html |
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