Part 1. Thinking -- 1. The types of thinking -- 2. The components of thinking -- 3. Strategic thinking -- 4. The process of strategic thinking -- Part 2. Writing -- 5. Amazon's six-page memo -- 6. Three writing strategies -- 7. Strategic business writing -- 8. Strategic writing topics -- Append...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Edmondson, Michael (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2019
Ausgabe:	First edition
Schriftenreihe:	Corporate communication collection
Schlagworte:	Strategic planning Business writing Critical thinking Sprachkompetenz
Online-Zugang:	DE-92 DE-706 URL des Erstveröffentlichers
Zusammenfassung:	Part 1. Thinking -- 1. The types of thinking -- 2. The components of thinking -- 3. Strategic thinking -- 4. The process of strategic thinking -- Part 2. Writing -- 5. Amazon's six-page memo -- 6. Three writing strategies -- 7. Strategic business writing -- 8. Strategic writing topics -- Appendix. List of 300 words and definitions -- About the author -- Index In today's hyperconnected, dynamic, and ever-changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six-page narrative that executives prepare. The start of each meeting involves attendees reading the six-page narrative for 30 minutes followed by a discussion. Writing the six-page memo requires research, time, and multiple revisions. The six-page memo also requires one to think and write strategically. That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention toward strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six-page memo
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (xx, 154 pages)
ISBN:	9781949443424 9781949443417