Polling and the public: what every citizen should know

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodol...

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Bibliographische Detailangaben
1. Verfasser: Asher, Herbert Bernard 1944- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks, California CQ Press [2017]
Ausgabe:Ninth edition
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling
Beschreibung:Includes bibliographical references and index
Beschreibung:1 Online-Ressource (xii, 348 Seiten) Illustrationen
ISBN:9781506352404

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