Life of the party: the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire
"The incredible story of Brownie Wise, the Southern single mother...and postwar #Girlboss...who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a re...
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Crown Archetype
[2016]
|
Schlagworte: | |
Online-Zugang: | Cover image |
Zusammenfassung: | "The incredible story of Brownie Wise, the Southern single mother...and postwar #Girlboss...who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In Life of the Party, Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families...and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared...until now. Originally published as Tupperware Unsealed by the University Press of Florida in 2008...and optioned by Sony Pictures, with Sandra Bullock attached to star...this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon"... "Soon to be a major motion picture starring Sandra Bullock, the incredible story of Brownie Wise, the Southern single mother who built, and lost, a Tupperware home-party empire"... |
Beschreibung: | Originally published in 2008 by University Press of Florida as: Tupperware, unsealed : Brownie Wise, Earl Tupper, and the home party pioneers. - Includes index |
Beschreibung: | 298 Seiten Illustrationen 22 cm |
ISBN: | 9781101903650 |
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Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
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author | Kealing, Bob |
author_facet | Kealing, Bob |
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author_sort | Kealing, Bob |
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building | Verbundindex |
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callnumber-search | HD9662.C664 |
callnumber-sort | HD 49662 C664 |
callnumber-subject | HD - Industries, Land Use, Labor |
ctrlnum | (OCoLC)1256415450 (DE-599)BVBBV047176874 |
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dewey-ones | 338 - Production |
dewey-raw | 338.7/668497092273 |
dewey-search | 338.7/668497092273 |
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id | DE-604.BV047176874 |
illustrated | Illustrated |
index_date | 2024-07-03T16:44:45Z |
indexdate | 2024-07-10T09:04:46Z |
institution | BVB |
isbn | 9781101903650 |
language | English |
lccn | 015048495 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032582235 |
oclc_num | 1256415450 |
open_access_boolean | |
owner | DE-210 |
owner_facet | DE-210 |
physical | 298 Seiten Illustrationen 22 cm |
publishDate | 2016 |
publishDateSearch | 2016 |
publishDateSort | 2016 |
publisher | Crown Archetype |
record_format | marc |
spelling | Kealing, Bob Verfasser aut Tupperware, unsealed Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire Bob Kealing New York Crown Archetype [2016] 298 Seiten Illustrationen 22 cm txt rdacontent n rdamedia nc rdacarrier Originally published in 2008 by University Press of Florida as: Tupperware, unsealed : Brownie Wise, Earl Tupper, and the home party pioneers. - Includes index "The incredible story of Brownie Wise, the Southern single mother...and postwar #Girlboss...who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In Life of the Party, Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families...and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared...until now. Originally published as Tupperware Unsealed by the University Press of Florida in 2008...and optioned by Sony Pictures, with Sandra Bullock attached to star...this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon"... "Soon to be a major motion picture starring Sandra Bullock, the incredible story of Brownie Wise, the Southern single mother who built, and lost, a Tupperware home-party empire"... Wise, Brownie Tupper, Earl Silas Wise, Brownie 1913-1992 (DE-588)136958656 gnd rswk-swf Tupperware Corporation History Tupperware Home Parties History Geschichte gnd rswk-swf BIOGRAPHY & AUTOBIOGRAPHY / Women / bisacsh HISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) / bisacsh Home parties (Marketing) United States History Plastic container industry United States History Plastic tableware United States History BIOGRAPHY & AUTOBIOGRAPHY / Women HISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) Verkauf (DE-588)4117346-6 gnd rswk-swf Geschirr Hausrat (DE-588)4140542-0 gnd rswk-swf Tupperware Marke (DE-588)4376158-6 gnd rswk-swf Wise, Brownie 1913-1992 (DE-588)136958656 p Tupperware Marke (DE-588)4376158-6 s Geschirr Hausrat (DE-588)4140542-0 s Verkauf (DE-588)4117346-6 s Geschichte z DE-604 Erscheint auch als Online-Ausgabe 978-1-101-90366-7 9781101903650.jpg Cover image |
spellingShingle | Kealing, Bob Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire Wise, Brownie Tupper, Earl Silas Wise, Brownie 1913-1992 (DE-588)136958656 gnd Tupperware Corporation History Tupperware Home Parties History BIOGRAPHY & AUTOBIOGRAPHY / Women / bisacsh HISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) / bisacsh Home parties (Marketing) United States History Plastic container industry United States History Plastic tableware United States History BIOGRAPHY & AUTOBIOGRAPHY / Women HISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) Verkauf (DE-588)4117346-6 gnd Geschirr Hausrat (DE-588)4140542-0 gnd Tupperware Marke (DE-588)4376158-6 gnd |
subject_GND | (DE-588)136958656 (DE-588)4117346-6 (DE-588)4140542-0 (DE-588)4376158-6 |
title | Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire |
title_alt | Tupperware, unsealed |
title_auth | Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire |
title_exact_search | Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire |
title_exact_search_txtP | Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire |
title_full | Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire Bob Kealing |
title_fullStr | Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire Bob Kealing |
title_full_unstemmed | Life of the party the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire Bob Kealing |
title_short | Life of the party |
title_sort | life of the party the remarkable story of how brownie wise built and lost a tupperware party empire |
title_sub | the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire |
topic | Wise, Brownie Tupper, Earl Silas Wise, Brownie 1913-1992 (DE-588)136958656 gnd Tupperware Corporation History Tupperware Home Parties History BIOGRAPHY & AUTOBIOGRAPHY / Women / bisacsh HISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) / bisacsh Home parties (Marketing) United States History Plastic container industry United States History Plastic tableware United States History BIOGRAPHY & AUTOBIOGRAPHY / Women HISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) Verkauf (DE-588)4117346-6 gnd Geschirr Hausrat (DE-588)4140542-0 gnd Tupperware Marke (DE-588)4376158-6 gnd |
topic_facet | Wise, Brownie Tupper, Earl Silas Wise, Brownie 1913-1992 Tupperware Corporation History Tupperware Home Parties History BIOGRAPHY & AUTOBIOGRAPHY / Women / bisacsh HISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) / bisacsh Home parties (Marketing) United States History Plastic container industry United States History Plastic tableware United States History BIOGRAPHY & AUTOBIOGRAPHY / Women HISTORY / United States / State & Local / South (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) Verkauf Geschirr Hausrat Tupperware Marke |
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