Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2021
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XI, 99 Seiten) 2 Illustrationen |
| ISBN: | 9783030659233 |
| DOI: | 10.1007/978-3-030-65923-3 |
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Datensatz im Suchindex
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| author | Mattia, Giovanni Di Leo, Alessio Principato, Ludovica |
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| author_facet | Mattia, Giovanni Di Leo, Alessio Principato, Ludovica |
| author_role | aut aut aut |
| author_sort | Mattia, Giovanni |
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| building | Verbundindex |
| bvnumber | BV047175538 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-65923-3 |
| format | Electronic eBook |
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| id | DE-604.BV047175538 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:44:28Z |
| indexdate | 2024-08-01T16:06:28Z |
| institution | BVB |
| isbn | 9783030659233 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032580924 |
| oclc_num | 1241682732 |
| open_access_boolean | |
| owner | DE-573 DE-526 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-861 DE-92 DE-2070s DE-355 DE-BY-UBR DE-1049 DE-11 |
| owner_facet | DE-573 DE-526 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-861 DE-92 DE-2070s DE-355 DE-BY-UBR DE-1049 DE-11 |
| physical | 1 Online-Ressource (XI, 99 Seiten) 2 Illustrationen |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2021 ZDB-30-PQE UBR_EBC Pick&Choose 2022 40_3 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Mattia, Giovanni Di Leo, Alessio Principato, Ludovica Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour Online Marketing/Social Media Customer Relationship Management Consumer Behavior Internet marketing Customer relations—Management Motivation research (Marketing) Kaufverhalten (DE-588)4073331-2 gnd Impulskauf (DE-588)4749736-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Shopping (DE-588)4215399-2 gnd Online-Shop (DE-588)7659857-3 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)4749736-1 (DE-588)4062644-1 (DE-588)4215399-2 (DE-588)7659857-3 |
| title | Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour |
| title_auth | Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour |
| title_exact_search | Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour |
| title_exact_search_txtP | Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour |
| title_full | Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour by Giovanni Mattia, Alessio Di Leo, Ludovica Principato |
| title_fullStr | Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour by Giovanni Mattia, Alessio Di Leo, Ludovica Principato |
| title_full_unstemmed | Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour by Giovanni Mattia, Alessio Di Leo, Ludovica Principato |
| title_short | Online Impulse Buying and Cognitive Dissonance |
| title_sort | online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour |
| title_sub | Examining the Effect of Mood on Consumer Behaviour |
| topic | Online Marketing/Social Media Customer Relationship Management Consumer Behavior Internet marketing Customer relations—Management Motivation research (Marketing) Kaufverhalten (DE-588)4073331-2 gnd Impulskauf (DE-588)4749736-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Shopping (DE-588)4215399-2 gnd Online-Shop (DE-588)7659857-3 gnd |
| topic_facet | Online Marketing/Social Media Customer Relationship Management Consumer Behavior Internet marketing Customer relations—Management Motivation research (Marketing) Kaufverhalten Impulskauf Verbraucherverhalten Electronic Shopping Online-Shop |
| url | https://doi.org/10.1007/978-3-030-65923-3 |
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