Mass communication: living in a media world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, California
SAGE Publications, Inc.
[2022]
|
| Ausgabe: | Eighth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xxvii, 457 Seiten Illustrationen, Diagramme |
| ISBN: | 9781544382999 1544332343 |
Internformat
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Datensatz im Suchindex
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| adam_text | BRIEF CONTENTS Preface xvii Acknowledgments About the Author PART I. xxiii xxvii INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World: An Introduction to Mass Communication Chapter 2. Mass Communication Effects: How Society and Media Interact Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail 50 2 26 PARTII. LEGACY MEDIA Chapter 4. Chapter 5, Chapter 6. Chapter?. Chapter 8. Books: The Birth of the Mass Media The News Business: Reflection of a Democratic Society Audio: Music and Talk Across Media Movies: Mass Producing Entertainment Television and Video: Broadcast and Beyond 74 100 130 158 186 PART HL DIGITAL AND GLOBAL MEDIA Chapter 9. Online and Mobile Media Chapter 10. Social Media and Video Games: Becoming Part of the Story Chapter 11. Global Media: Communication Around the World 214 236 256 PART IV. STRATEGIC COMMUNICATION Chapter 12. Advertising: Selling a Message Chapter 13. Public Relations: Interactions, Relationships, and the News 286 316 Chapter 14. Media Law: Free Speech and Fairness Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency 342 372 Glossary 400 Notes 406 Index 449
The best-selling presents a highly accessible introduction to mass communication that equips students with the critical thinking skills they need to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised highlights how socia and digital media, video games, and the COVID-19 pandemic are changing the face of media.
|
| adam_txt |
BRIEF CONTENTS Preface xvii Acknowledgments About the Author PART I. xxiii xxvii INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World: An Introduction to Mass Communication Chapter 2. Mass Communication Effects: How Society and Media Interact Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail 50 2 26 PARTII. LEGACY MEDIA Chapter 4. Chapter 5, Chapter 6. Chapter?. Chapter 8. Books: The Birth of the Mass Media The News Business: Reflection of a Democratic Society Audio: Music and Talk Across Media Movies: Mass Producing Entertainment Television and Video: Broadcast and Beyond 74 100 130 158 186 PART HL DIGITAL AND GLOBAL MEDIA Chapter 9. Online and Mobile Media Chapter 10. Social Media and Video Games: Becoming Part of the Story Chapter 11. Global Media: Communication Around the World 214 236 256 PART IV. STRATEGIC COMMUNICATION Chapter 12. Advertising: Selling a Message Chapter 13. Public Relations: Interactions, Relationships, and the News 286 316 Chapter 14. Media Law: Free Speech and Fairness Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency 342 372 Glossary 400 Notes 406 Index 449
The best-selling presents a highly accessible introduction to mass communication that equips students with the critical thinking skills they need to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised highlights how socia and digital media, video games, and the COVID-19 pandemic are changing the face of media. |
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| isbn | 9781544382999 1544332343 |
| language | English |
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| spelling | Hanson, Ralph E. Verfasser (DE-588)1294226592 aut Mass communication living in a media world Ralph E. Hanson, University of Nebraska at Kearney Eighth edition Thousand Oaks, California SAGE Publications, Inc. [2022] © 2022 xxvii, 457 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Mass media Communication Massenmedien (DE-588)4037877-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 s DE-604 Erscheint auch als loose-leaf 978-1-5443-8303-3 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032563467&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032563467&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Hanson, Ralph E. Mass communication living in a media world Mass media Communication Massenmedien (DE-588)4037877-9 gnd |
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| title | Mass communication living in a media world |
| title_auth | Mass communication living in a media world |
| title_exact_search | Mass communication living in a media world |
| title_exact_search_txtP | Mass communication living in a media world |
| title_full | Mass communication living in a media world Ralph E. Hanson, University of Nebraska at Kearney |
| title_fullStr | Mass communication living in a media world Ralph E. Hanson, University of Nebraska at Kearney |
| title_full_unstemmed | Mass communication living in a media world Ralph E. Hanson, University of Nebraska at Kearney |
| title_short | Mass communication |
| title_sort | mass communication living in a media world |
| title_sub | living in a media world |
| topic | Mass media Communication Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Mass media Communication Massenmedien |
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