The corporate art index: twenty-one ways to work with art

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to ev...

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Bibliographische Detailangaben
1. Verfasser: Mörmann, Viviane 1982- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bielefeld transcript-Verlag [2021]
Schriftenreihe:Schriften zum Kultur- und Museumsmanagement
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Zusammenfassung:Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jan 2021)
Beschreibung:1 Online-Ressource (222 Seiten)
ISBN:9783839456507
DOI:10.14361/9783839456507

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