Blue ocean classics:
"W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harv...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2019]
|
| Schlagworte: | |
| Zusammenfassung: | "W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value. In Blue Ocean Strategy, Kim and Mauborgne introduce the idea of blue oceans, previously unknown market spaces where demand is created rather than fought over, and the opportunities for profitable growth are wide and untainted. The article highlights the distinctive differences between market-competing and market-creating strategy and what it takes to create the new markets of tomorrow. Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets that keep their efforts tethered to existing overcrowded industries (red oceans). In Blue Ocean Leadership, the authors address what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. They outline an approach to uncovering which leadership acts and activities will inspire employees, and a process for getting managers to start doing them"-- |
| Beschreibung: | Includes index "Originally published in Harvard Business Review in October 2004, May 2014, and March 2015"--Title page verso |
| Beschreibung: | xi, 150 Seiten Illustrationen, Diagramme 18 cm |
| ISBN: | 9781633697379 |
Internformat
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| 300 | |a xi, 150 Seiten |b Illustrationen, Diagramme |c 18 cm | ||
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| 500 | |a Includes index | ||
| 500 | |a "Originally published in Harvard Business Review in October 2004, May 2014, and March 2015"--Title page verso | ||
| 505 | 8 | |a Blue ocean strategy -- Red ocean traps -- Blue ocean leadership -- Blue ocean strategy | |
| 520 | 3 | |a "W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value. In Blue Ocean Strategy, Kim and Mauborgne introduce the idea of blue oceans, previously unknown market spaces where demand is created rather than fought over, and the opportunities for profitable growth are wide and untainted. The article highlights the distinctive differences between market-competing and market-creating strategy and what it takes to create the new markets of tomorrow. Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets that keep their efforts tethered to existing overcrowded industries (red oceans). In Blue Ocean Leadership, the authors address what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. They outline an approach to uncovering which leadership acts and activities will inspire employees, and a process for getting managers to start doing them"-- | |
| 653 | 0 | |a New products | |
| 653 | 0 | |a Market segmentation | |
| 653 | 0 | |a Leadership | |
| 653 | 0 | |a Employees / Coaching of | |
| 653 | 0 | |a Employees / Coaching of | |
| 653 | 0 | |a Leadership | |
| 653 | 0 | |a Market segmentation | |
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Datensatz im Suchindex
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| author | Kim, W. Chan |
| author_GND | (DE-588)130363278 (DE-588)130363286 |
| author_facet | Kim, W. Chan |
| author_role | aut |
| author_sort | Kim, W. Chan |
| author_variant | w c k wc wck |
| building | Verbundindex |
| bvnumber | BV047138289 |
| classification_rvk | QP 300 |
| contents | Blue ocean strategy -- Red ocean traps -- Blue ocean leadership -- Blue ocean strategy |
| ctrlnum | (OCoLC)1159197321 (DE-599)BVBBV047138289 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047138289 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:34:47Z |
| indexdate | 2024-07-10T09:03:42Z |
| institution | BVB |
| isbn | 9781633697379 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032544255 |
| oclc_num | 1159197321 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xi, 150 Seiten Illustrationen, Diagramme 18 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spelling | Kim, W. Chan Verfasser (DE-588)130363278 aut Blue ocean classics W. Chan Kim, Renée Mauborgne Boston, Massachusetts Harvard Business Review Press [2019] © 2019 xi, 150 Seiten Illustrationen, Diagramme 18 cm txt rdacontent n rdamedia nc rdacarrier Includes index "Originally published in Harvard Business Review in October 2004, May 2014, and March 2015"--Title page verso Blue ocean strategy -- Red ocean traps -- Blue ocean leadership -- Blue ocean strategy "W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value. In Blue Ocean Strategy, Kim and Mauborgne introduce the idea of blue oceans, previously unknown market spaces where demand is created rather than fought over, and the opportunities for profitable growth are wide and untainted. The article highlights the distinctive differences between market-competing and market-creating strategy and what it takes to create the new markets of tomorrow. Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets that keep their efforts tethered to existing overcrowded industries (red oceans). In Blue Ocean Leadership, the authors address what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. They outline an approach to uncovering which leadership acts and activities will inspire employees, and a process for getting managers to start doing them"-- New products Market segmentation Leadership Employees / Coaching of Mauborgne, Renée Sonstige (DE-588)130363286 oth Erscheint auch als Online-Ausgabe 978-1-63369-738-6 |
| spellingShingle | Kim, W. Chan Blue ocean classics Blue ocean strategy -- Red ocean traps -- Blue ocean leadership -- Blue ocean strategy |
| title | Blue ocean classics |
| title_auth | Blue ocean classics |
| title_exact_search | Blue ocean classics |
| title_exact_search_txtP | Blue ocean classics |
| title_full | Blue ocean classics W. Chan Kim, Renée Mauborgne |
| title_fullStr | Blue ocean classics W. Chan Kim, Renée Mauborgne |
| title_full_unstemmed | Blue ocean classics W. Chan Kim, Renée Mauborgne |
| title_short | Blue ocean classics |
| title_sort | blue ocean classics |
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