Urban regeneration and real estate development: turning real estate assets into engines for sustainable socio-economic progress
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2021]
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| Schriftenreihe: | SpringerBriefs in applied sciences and technology
PoliMI SpringerBriefs |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xii, 131 Seiten Illustrationen |
| ISBN: | 9783030676223 |
| ISSN: | 2191-530X 2282-2577 |
Internformat
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| 245 | 1 | 0 | |a Urban regeneration and real estate development |b turning real estate assets into engines for sustainable socio-economic progress |c Andrea Ciaramella, Marco Dall'Orso |
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Datensatz im Suchindex
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| adam_text | Contents 1 2 3 “Intelligent” Urban Regeneration: Global Trends and Challenges......................................................................................... 1.1 Social, Demographic and Environmental Trends ............................ 1.2 Urbanization: Concentrate or Distribute?......................................... 1.3 Built Environment and Emerging Needs: What Is Next?................. 1.4 Building Trust and Public-Private Alliances ................................... 1.5 New Challenges: Health, Safety and Sustainability ........................ References ................................................................................................. Looking for Flexibility: Dynamic Real Estate ..................................... 2.1 Flexibility as a Strategic Approach .................................................. 2.1.1 Context (R)evolution and Alignment of Physical Assets .................................................................................... 2.1.2 From Predictive Models to Agility and Adaptability........... 2.1.3 “Change” and a New Approach to Cope with It.................. 2.2 Flexibility in the Different Stages of Real Estate Development .... 2.2.1 Flexibility at Urban and Environmental Planning Consent ................................................................................ 2.2.2 Flexibility: Guiding Principle in Design and Implementation ............................................................. 2.2.3 Operational and Commercial Flexibility .............................. 2.2.4 Real Estate Assets and Corporate Performance
................... 2.2.5 Strategic Real Estate Management: Opportunities for All.................................................................................... References ................................................................................................. Adapting to Change... or Driving Change? An Open-Source Approach.................................................................................................. 3.1 The Traditional Approach to Development ..................................... 3.1.1 Typical Traits of the “Traditional” Real Estate Sector......... 3.1.2 A Centralised, Know-How-Based and Closed Approach .............................................................................. 1 1 4 7 10 12 14 17 17 17 19 20 21 22 23 23 24 25 26 27 27 27 28 ix
x Contents 3.13 Limitations of the Approach in the Current Market Context................................................................................... 3.2 A New Approach for a New Market Context .................................. 3.2.1 How to Win in New Market Scenarios ................................ 3.2.2 Leveraging Data and Machine Intelligence.......................... References .................................................................................................. 4 How Can We Drive Innovation? ........................................................... 4.1 Innovation as a “Total Solution”: The Business Model Revolution ........................................................................................ 4.2 Experimentation,Openness, Flexibilityand Ambition ..................... 4.3 Recognising Good Innovation .......................................................... 4.4 Innovation: Putting People at the Centre ......................................... 4.5 Intercepting and Adopting“Good InnovativeSolutions”................... 4.5.1 A Digital Ecosystem for Sourcing Good Innovative Solutions ............................................................................... 4.5.2 Creating Conditions for Scaling up Good Innovative Solutions ............................................................................... 4.6 Urban Areas: A Fertile Ground for Innovation ................................ 4.6.1 Creating a State-of-the-Art Innovation Ecosystem ............. 4.6.2 Driving Progress in Communities Through Innovation........ References
................................................................................................. 5 Balancing Physical and Socio-Economic Attributes ............................ 5.1 The Socio-Economic and Built Environment Dimensions ............. 5.1.1 “Soft” and “Hard” Factors in Real Estate Development .... 5.1.2 Soft and Hard Factors in the Design and Construction Phases.................................................................................... 5.1.3 “Soft” and “Hard” Factors in the Post-development Operational Phase................................................................. 5.2 Virtuous Trajectories and Negative Spirals: Value Creation or Degradation in Urban Regeneration Programs ............................ 5.2.1 Prosperity and Degradation of Real Estate Projects and Urban Areas ................................................................... 5.2.2 Creation of “Sense of Place” and Community ..................... 5.2.3 The Territory as an Ally for Real Estate Development ....... References .................................................................................................. 6 Opportunities to Create Value ............................................................... 6.1 Understanding and Integrating the Value Chain .............................. 6.1.1 Value Creation Potential in the Development Stages........... 6.1.2 Vision, Strategy and Product Design ................................... 6.1.3 Design and Construction ...................................................... 6.1.4 Marketing, Services and
Management................................. 6.2 Value Creation Tactics ..................................................................... 6.2.1 Prototype, Test and Review.................................................... 29 31 31 33 35 37 37 39 40 41 43 44 46 49 50 52 53 55 55 55 58 59 60 60 63 65 68 69 69 69 71 72 74 76 76
Contents 6.2.2 6.2.3 Join Forces and Forge Consensus........................................... The Three “Cs”: Pursue High Quality on All Dimensions .............................................................................. 6.2.4 Look for Gradients .................................................................. References ..................................................................................................... 7 8 Real Estate as a “Product” or “Service”: A Reference Framework................................................................................................... 7.1 Creating the Vision and the Strategy.................................................. 7.1.1 A Possible Reference Framework ......................................... 7.1.2 Why Do We Do What We Do? Values and Motivations .... 7.2 STEP 1 : Identifying Strengths and Competitive Advantages .......... 7.2.1 Building the Project on Solid “Fundamentals”..................... 7.2.2 Project Fundamentals and Evolution of the Scenarios.......... 7.3 STEP 2: Understanding Customers and Stakeholders ..................... 7.3.1 Knowing Your Customers and Stakeholders......................... 7.3.2 Investing Where Customers and Stakeholders Perceive Value............................................................................. 7.4 STEP 3: Identifying Concrete Opportunities to Create Value .......... 7.4.1 Matching Strengths with Stakeholders’Needs..................... 7.4.2 Identifying Real Opportunities for the Project ..................... 7.5 STEP 4: Creating a Simple, Clear but Achievable
Vision (and Its Concrete Purposes) ................................................................ 7.5.1 Creating a Vision, Defining Its Purposes and Motivations (Why We Do It) ........................................... 7.5.2 Communicating the Vision Effectively .................................... 7.6 STEP 5: Defining Positioning and Objectives of the Initiative ........ 7.6.1 Strategic Positioning in the Markets of Choice ................... 7.6.2 High Level Objectives: Let Us Make the Vision Real .......... 7.7 STEP 6: Benefits and Competitive Advantages Offered to Individual Stakeholders (the Value Propositions)............................ 7.7.1 Defining Benefits for Stakeholders........................................... 7.7.2 Finding the Correct Balance Among Multiple Expectations .............................................................................. 7.8 STEP 7: Defining Strategies and Action Plans ................................. 7.8.1 Creating the Executive Framework ......................................... 7.8.2 Execution Is King: Creating the Executive Strategic Plan.............................................................................................. References ....................................................................................................... The Importance of a High Performing Team: Quality, Diversity and Alignment of Objectives ...................................................................... 8.1 Leadership and Teamwork .................................................................... 8.1.1 Leadership in Real
Estate Development .................................. 8.1.2 The Importance of Individuals and the Importance of the Team ................................................................................ 77 78 81 83 85 85 85 87 88 88 89 90 90 92 93 93 94 96 96 98 98 98 99 100 100 101 102 102 103 105 107 107 108 110
Contents xii 8.2 Share Values, Goals, Challenges and Successes .............................. 8.2.1 Creating Team Spirit, Identity, Values and Shared Objectives ............................................................................. 8.2.2 Sharing Risks and Rewards of the Initiative ........................ References .................................................................................................. 9 113 114 115 116 Positioning and Marketing of Real Estate Products ............................ 117 9.1 Market Positioning: Leveraging Your Very Own Skills to Create Unique Value Propositions ............................................... 117 9.1.1 Competences, Competitive Advantages and Available Resources............................................................................... 118 9.1.2 Choosing Target Markets: Improving the Present or Creating the Future? ........................................................ 119 9.1.3 Understanding and Learning from Your Target Customers ............................................................................. 120 9.1.4 Creating Value Propositions: Which Distinctive Aspects?................................................................................ 122 9.2 Marketing, Branding and Communication....................................... 126 9.2.1 Communicating Value and Benefits forStakeholders ........... 126 9.2.2 Managing Company and Project Brands.............................. 128 References ................................................................................................. 131
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| adam_txt |
Contents 1 2 3 “Intelligent” Urban Regeneration: Global Trends and Challenges. 1.1 Social, Demographic and Environmental Trends . 1.2 Urbanization: Concentrate or Distribute?. 1.3 Built Environment and Emerging Needs: What Is Next?. 1.4 Building Trust and Public-Private Alliances . 1.5 New Challenges: Health, Safety and Sustainability . References . Looking for Flexibility: Dynamic Real Estate . 2.1 Flexibility as a Strategic Approach . 2.1.1 Context (R)evolution and Alignment of Physical Assets . 2.1.2 From Predictive Models to Agility and Adaptability. 2.1.3 “Change” and a New Approach to Cope with It. 2.2 Flexibility in the Different Stages of Real Estate Development . 2.2.1 Flexibility at Urban and Environmental Planning Consent . 2.2.2 Flexibility: Guiding Principle in Design and Implementation . 2.2.3 Operational and Commercial Flexibility . 2.2.4 Real Estate Assets and Corporate Performance
. 2.2.5 Strategic Real Estate Management: Opportunities for All. References . Adapting to Change. or Driving Change? An Open-Source Approach. 3.1 The Traditional Approach to Development . 3.1.1 Typical Traits of the “Traditional” Real Estate Sector. 3.1.2 A Centralised, Know-How-Based and Closed Approach . 1 1 4 7 10 12 14 17 17 17 19 20 21 22 23 23 24 25 26 27 27 27 28 ix
x Contents 3.13 Limitations of the Approach in the Current Market Context. 3.2 A New Approach for a New Market Context . 3.2.1 How to Win in New Market Scenarios . 3.2.2 Leveraging Data and Machine Intelligence. References . 4 How Can We Drive Innovation? . 4.1 Innovation as a “Total Solution”: The Business Model Revolution . 4.2 Experimentation,Openness, Flexibilityand Ambition . 4.3 Recognising Good Innovation . 4.4 Innovation: Putting People at the Centre . 4.5 Intercepting and Adopting“Good InnovativeSolutions”. 4.5.1 A Digital Ecosystem for Sourcing Good Innovative Solutions . 4.5.2 Creating Conditions for Scaling up Good Innovative Solutions . 4.6 Urban Areas: A Fertile Ground for Innovation . 4.6.1 Creating a State-of-the-Art Innovation Ecosystem . 4.6.2 Driving Progress in Communities Through Innovation. References
. 5 Balancing Physical and Socio-Economic Attributes . 5.1 The Socio-Economic and Built Environment Dimensions . 5.1.1 “Soft” and “Hard” Factors in Real Estate Development . 5.1.2 Soft and Hard Factors in the Design and Construction Phases. 5.1.3 “Soft” and “Hard” Factors in the Post-development Operational Phase. 5.2 Virtuous Trajectories and Negative Spirals: Value Creation or Degradation in Urban Regeneration Programs . 5.2.1 Prosperity and Degradation of Real Estate Projects and Urban Areas . 5.2.2 Creation of “Sense of Place” and Community . 5.2.3 The Territory as an Ally for Real Estate Development . References . 6 Opportunities to Create Value . 6.1 Understanding and Integrating the Value Chain . 6.1.1 Value Creation Potential in the Development Stages. 6.1.2 Vision, Strategy and Product Design . 6.1.3 Design and Construction . 6.1.4 Marketing, Services and
Management. 6.2 Value Creation Tactics . 6.2.1 Prototype, Test and Review. 29 31 31 33 35 37 37 39 40 41 43 44 46 49 50 52 53 55 55 55 58 59 60 60 63 65 68 69 69 69 71 72 74 76 76
Contents 6.2.2 6.2.3 Join Forces and Forge Consensus. The Three “Cs”: Pursue High Quality on All Dimensions . 6.2.4 Look for Gradients . References . 7 8 Real Estate as a “Product” or “Service”: A Reference Framework. 7.1 Creating the Vision and the Strategy. 7.1.1 A Possible Reference Framework . 7.1.2 Why Do We Do What We Do? Values and Motivations . 7.2 STEP 1 : Identifying Strengths and Competitive Advantages . 7.2.1 Building the Project on Solid “Fundamentals”. 7.2.2 Project Fundamentals and Evolution of the Scenarios. 7.3 STEP 2: Understanding Customers and Stakeholders . 7.3.1 Knowing Your Customers and Stakeholders. 7.3.2 Investing Where Customers and Stakeholders Perceive Value. 7.4 STEP 3: Identifying Concrete Opportunities to Create Value . 7.4.1 Matching Strengths with Stakeholders’Needs. 7.4.2 Identifying Real Opportunities for the Project . 7.5 STEP 4: Creating a Simple, Clear but Achievable
Vision (and Its Concrete Purposes) . 7.5.1 Creating a Vision, Defining Its Purposes and Motivations (Why We Do It) . 7.5.2 Communicating the Vision Effectively . 7.6 STEP 5: Defining Positioning and Objectives of the Initiative . 7.6.1 Strategic Positioning in the Markets of Choice . 7.6.2 High Level Objectives: Let Us Make the Vision Real . 7.7 STEP 6: Benefits and Competitive Advantages Offered to Individual Stakeholders (the Value Propositions). 7.7.1 Defining Benefits for Stakeholders. 7.7.2 Finding the Correct Balance Among Multiple Expectations . 7.8 STEP 7: Defining Strategies and Action Plans . 7.8.1 Creating the Executive Framework . 7.8.2 Execution Is King: Creating the Executive Strategic Plan. References . The Importance of a High Performing Team: Quality, Diversity and Alignment of Objectives . 8.1 Leadership and Teamwork . 8.1.1 Leadership in Real
Estate Development . 8.1.2 The Importance of Individuals and the Importance of the Team . 77 78 81 83 85 85 85 87 88 88 89 90 90 92 93 93 94 96 96 98 98 98 99 100 100 101 102 102 103 105 107 107 108 110
Contents xii 8.2 Share Values, Goals, Challenges and Successes . 8.2.1 Creating Team Spirit, Identity, Values and Shared Objectives . 8.2.2 Sharing Risks and Rewards of the Initiative . References . 9 113 114 115 116 Positioning and Marketing of Real Estate Products . 117 9.1 Market Positioning: Leveraging Your Very Own Skills to Create Unique Value Propositions . 117 9.1.1 Competences, Competitive Advantages and Available Resources. 118 9.1.2 Choosing Target Markets: Improving the Present or Creating the Future? . 119 9.1.3 Understanding and Learning from Your Target Customers . 120 9.1.4 Creating Value Propositions: Which Distinctive Aspects?. 122 9.2 Marketing, Branding and Communication. 126 9.2.1 Communicating Value and Benefits forStakeholders . 126 9.2.2 Managing Company and Project Brands. 128 References . 131 |
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| spelling | Ciaramella, Andrea Verfasser (DE-588)122891947X aut Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress Andrea Ciaramella, Marco Dall'Orso Cham Springer [2021] xii, 131 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier SpringerBriefs in applied sciences and technology 2191-530X PoliMI SpringerBriefs 2282-2577 Dall'Orso, Marco Verfasser (DE-588)1228920117 aut Erscheint auch als Online-Ausgabe 978-3-030-67623-0 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032543479&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ciaramella, Andrea Dall'Orso, Marco Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress |
| title | Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress |
| title_auth | Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress |
| title_exact_search | Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress |
| title_exact_search_txtP | Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress |
| title_full | Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress Andrea Ciaramella, Marco Dall'Orso |
| title_fullStr | Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress Andrea Ciaramella, Marco Dall'Orso |
| title_full_unstemmed | Urban regeneration and real estate development turning real estate assets into engines for sustainable socio-economic progress Andrea Ciaramella, Marco Dall'Orso |
| title_short | Urban regeneration and real estate development |
| title_sort | urban regeneration and real estate development turning real estate assets into engines for sustainable socio economic progress |
| title_sub | turning real estate assets into engines for sustainable socio-economic progress |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032543479&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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