Case studies on social marketing: a global perspective
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Springer
[2019]
|
| Schriftenreihe: | Management for professionals
|
| Schlagworte: | |
| Beschreibung: | xiii, 252 Seiten Illustrationen, Diagramme |
| ISBN: | 9783030048426 |
| ISSN: | 2192-8096 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 210210s2019 a||| |||| 00||| eng d | ||
| 020 | |a 9783030048426 |c hc |9 978-3-030-04842-6 | ||
| 035 | |a (OCoLC)1175892449 | ||
| 035 | |a (DE-599)BVBBV047134471 | ||
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| 245 | 1 | 0 | |a Case studies on social marketing |b a global perspective |c M. Mercedes Galan-Ladero, Helena M. Alves (editors) |
| 264 | 1 | |a Cham, Switzerland |b Springer |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a xiii, 252 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Management for professionals |x 2192-8096 | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Non-Profit Organizations and Public Enterprises | |
| 650 | 4 | |a Corporate Social Responsibility | |
| 650 | 4 | |a Entrepreneurship | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Nonprofit organizations | |
| 650 | 4 | |a Social responsibility of busines | |
| 650 | 4 | |a Entrepreneurship | |
| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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| 700 | 1 | |a Galan-Ladero, M. Mercedes |0 (DE-588)1180451856 |4 edt | |
| 700 | 1 | |a Alves, Helena |0 (DE-588)1037121333 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-04843-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032540521 | ||
Datensatz im Suchindex
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| bvnumber | BV047134471 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1175892449 (DE-599)BVBBV047134471 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV047134471 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:33:26Z |
| indexdate | 2024-07-10T09:03:35Z |
| institution | BVB |
| isbn | 9783030048426 |
| issn | 2192-8096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032540521 |
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| physical | xiii, 252 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
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| publisher | Springer |
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| series2 | Management for professionals |
| spelling | Case studies on social marketing a global perspective M. Mercedes Galan-Ladero, Helena M. Alves (editors) Cham, Switzerland Springer [2019] © 2019 xiii, 252 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management for professionals 2192-8096 Marketing Non-Profit Organizations and Public Enterprises Corporate Social Responsibility Entrepreneurship Nonprofit organizations Social responsibility of busines Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Soziomarketing (DE-588)4116549-4 s DE-604 Galan-Ladero, M. Mercedes (DE-588)1180451856 edt Alves, Helena (DE-588)1037121333 edt Erscheint auch als Online-Ausgabe 978-3-030-04843-3 |
| spellingShingle | Case studies on social marketing a global perspective Marketing Non-Profit Organizations and Public Enterprises Corporate Social Responsibility Entrepreneurship Nonprofit organizations Social responsibility of busines Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4143413-4 |
| title | Case studies on social marketing a global perspective |
| title_auth | Case studies on social marketing a global perspective |
| title_exact_search | Case studies on social marketing a global perspective |
| title_exact_search_txtP | Case studies on social marketing a global perspective |
| title_full | Case studies on social marketing a global perspective M. Mercedes Galan-Ladero, Helena M. Alves (editors) |
| title_fullStr | Case studies on social marketing a global perspective M. Mercedes Galan-Ladero, Helena M. Alves (editors) |
| title_full_unstemmed | Case studies on social marketing a global perspective M. Mercedes Galan-Ladero, Helena M. Alves (editors) |
| title_short | Case studies on social marketing |
| title_sort | case studies on social marketing a global perspective |
| title_sub | a global perspective |
| topic | Marketing Non-Profit Organizations and Public Enterprises Corporate Social Responsibility Entrepreneurship Nonprofit organizations Social responsibility of busines Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Marketing Non-Profit Organizations and Public Enterprises Corporate Social Responsibility Entrepreneurship Nonprofit organizations Social responsibility of busines Soziomarketing Aufsatzsammlung |
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