The Rowman & Littlefield handbook of media management and business:
"This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment&qu...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2021]
|
| Series: | The Rowman & Littlefield handbook series
|
| Subjects: | |
| Online Access: | BSB01 FUBA1 |
| Summary: | "This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment"-- |
| Physical Description: | 1 Online-Ressource (vii, 471 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781538115312 |
Staff View
MARC
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| 300 | |a 1 Online-Ressource (vii, 471 Seiten) |b Illustrationen, Diagramme | ||
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Record in the Search Index
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| bvnumber | BV047123143 |
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| ctrlnum | (OCoLC)1237593545 (DE-599)BVBBV047123143 |
| discipline | Allgemeines Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| id | DE-604.BV047123143 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:30:01Z |
| indexdate | 2024-07-10T09:03:16Z |
| institution | BVB |
| isbn | 9781538115312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032529401 |
| oclc_num | 1237593545 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | 1 Online-Ressource (vii, 471 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| series2 | The Rowman & Littlefield handbook series |
| spelling | The Rowman & Littlefield handbook of media management and business edited by L. Meghan Mahoney and Tang Tang Handbook of media management and business Lanham ; Boulder ; New York ; London Rowman & Littlefield [2021] © 2021 1 Online-Ressource (vii, 471 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier The Rowman & Littlefield handbook series "This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment"-- Management (DE-588)4037278-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social media / Management Industrial management Electronic books Massenmedien (DE-588)4037877-9 s Management (DE-588)4037278-9 s Marketing (DE-588)4037589-4 s DE-604 Mahoney, L. Meghan 1984- (DE-588)1119930219 edt Tang, Tang (DE-588)1119930731 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-5381-1530-5 (DE-604)BV047166999 |
| spellingShingle | The Rowman & Littlefield handbook of media management and business Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037877-9 (DE-588)4037589-4 |
| title | The Rowman & Littlefield handbook of media management and business |
| title_alt | Handbook of media management and business |
| title_auth | The Rowman & Littlefield handbook of media management and business |
| title_exact_search | The Rowman & Littlefield handbook of media management and business |
| title_exact_search_txtP | The Rowman & Littlefield handbook of media management and business |
| title_full | The Rowman & Littlefield handbook of media management and business edited by L. Meghan Mahoney and Tang Tang |
| title_fullStr | The Rowman & Littlefield handbook of media management and business edited by L. Meghan Mahoney and Tang Tang |
| title_full_unstemmed | The Rowman & Littlefield handbook of media management and business edited by L. Meghan Mahoney and Tang Tang |
| title_short | The Rowman & Littlefield handbook of media management and business |
| title_sort | the rowman littlefield handbook of media management and business |
| topic | Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Management Massenmedien Marketing |
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