The Rowman & Littlefield handbook of media management and business:
"This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment&qu...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2021]
|
| Schriftenreihe: | The Rowman & Littlefield handbook series
|
| Schlagworte: | |
| Online-Zugang: | BSB01 FUBA1 |
| Zusammenfassung: | "This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment"-- |
| Beschreibung: | 1 Online-Ressource (vii, 471 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781538115312 |
Internformat
MARC
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| 245 | 1 | 0 | |a The Rowman & Littlefield handbook of media management and business |c edited by L. Meghan Mahoney and Tang Tang |
| 246 | 1 | 3 | |a Handbook of media management and business |
| 264 | 1 | |a Lanham ; Boulder ; New York ; London |b Rowman & Littlefield |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a 1 Online-Ressource (vii, 471 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a The Rowman & Littlefield handbook series | |
| 520 | 3 | |a "This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment"-- | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Social media / Management | |
| 653 | 0 | |a Industrial management | |
| 653 | 6 | |a Electronic books | |
| 689 | 0 | 0 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mahoney, L. Meghan |d 1984- |0 (DE-588)1119930219 |4 edt | |
| 700 | 1 | |a Tang, Tang |0 (DE-588)1119930731 |4 edt | |
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Datensatz im Suchindex
| _version_ | 1804182169010044928 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Mahoney, L. Meghan 1984- Tang, Tang |
| author2_role | edt edt |
| author2_variant | l m m lm lmm t t tt |
| author_GND | (DE-588)1119930219 (DE-588)1119930731 |
| author_facet | Mahoney, L. Meghan 1984- Tang, Tang |
| building | Verbundindex |
| bvnumber | BV047123143 |
| classification_rvk | AP 17640 QP 621 |
| collection | ZDB-30-PQE |
| ctrlnum | (OCoLC)1237593545 (DE-599)BVBBV047123143 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047123143 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:30:01Z |
| indexdate | 2024-07-10T09:03:16Z |
| institution | BVB |
| isbn | 9781538115312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032529401 |
| oclc_num | 1237593545 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | 1 Online-Ressource (vii, 471 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| series2 | The Rowman & Littlefield handbook series |
| spelling | The Rowman & Littlefield handbook of media management and business edited by L. Meghan Mahoney and Tang Tang Handbook of media management and business Lanham ; Boulder ; New York ; London Rowman & Littlefield [2021] © 2021 1 Online-Ressource (vii, 471 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier The Rowman & Littlefield handbook series "This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment"-- Management (DE-588)4037278-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social media / Management Industrial management Electronic books Massenmedien (DE-588)4037877-9 s Management (DE-588)4037278-9 s Marketing (DE-588)4037589-4 s DE-604 Mahoney, L. Meghan 1984- (DE-588)1119930219 edt Tang, Tang (DE-588)1119930731 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-5381-1530-5 (DE-604)BV047166999 |
| spellingShingle | The Rowman & Littlefield handbook of media management and business Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037877-9 (DE-588)4037589-4 |
| title | The Rowman & Littlefield handbook of media management and business |
| title_alt | Handbook of media management and business |
| title_auth | The Rowman & Littlefield handbook of media management and business |
| title_exact_search | The Rowman & Littlefield handbook of media management and business |
| title_exact_search_txtP | The Rowman & Littlefield handbook of media management and business |
| title_full | The Rowman & Littlefield handbook of media management and business edited by L. Meghan Mahoney and Tang Tang |
| title_fullStr | The Rowman & Littlefield handbook of media management and business edited by L. Meghan Mahoney and Tang Tang |
| title_full_unstemmed | The Rowman & Littlefield handbook of media management and business edited by L. Meghan Mahoney and Tang Tang |
| title_short | The Rowman & Littlefield handbook of media management and business |
| title_sort | the rowman littlefield handbook of media management and business |
| topic | Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Management Massenmedien Marketing |
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