Contemporary consumption, consumers and marketing: cases from generations Y and Z
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2021
|
| Schlagworte: | |
| Beschreibung: | xi, 162 Seiten Illustrationen |
| ISBN: | 9780367820947 9780367820923 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 020 | |a 9780367820947 |c pbk |9 978-0-367-82094-7 | ||
| 020 | |a 9780367820923 |c hbk |9 978-0-367-82092-3 | ||
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| 245 | 1 | 0 | |a Contemporary consumption, consumers and marketing |b cases from generations Y and Z |c Brendan Canavan |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2021 | |
| 300 | |a xi, 162 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 648 | 7 | |a Geschichte 1981-2010 |2 gnd |9 rswk-swf | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Generation |0 (DE-588)4156601-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Jahrgang |0 (DE-588)4200408-1 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Consumption (Economics) | |
| 653 | 0 | |a Consumers' preferences | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Generation Y / Attitudes | |
| 653 | 0 | |a Generation Z / Attitudes | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
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| 689 | 0 | 2 | |a Generation |0 (DE-588)4156601-4 |D s |
| 689 | 0 | 3 | |a Jahrgang |0 (DE-588)4200408-1 |D s |
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| 776 | 0 | |z 9781003013532 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-01353-2 |
Datensatz im Suchindex
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| author_facet | Canavan, Brendan |
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| building | Verbundindex |
| bvnumber | BV047121868 |
| callnumber-first | H - Social Science |
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| callnumber-search | HB801 |
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| callnumber-subject | HB - Economic Theory and Demography |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)1195933827 (DE-599)KXP172621334X |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| era | Geschichte 1981-2010 gnd |
| era_facet | Geschichte 1981-2010 |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T16:29:41Z |
| indexdate | 2024-07-20T04:10:12Z |
| institution | BVB |
| isbn | 9780367820947 9780367820923 |
| language | English |
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| physical | xi, 162 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
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| publisher | Routledge, Taylor & Francis Group |
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| spelling | Canavan, Brendan Verfasser (DE-588)1229013334 aut Contemporary consumption, consumers and marketing cases from generations Y and Z Brendan Canavan London Routledge, Taylor & Francis Group 2021 xi, 162 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Geschichte 1981-2010 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Generation (DE-588)4156601-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Jahrgang (DE-588)4200408-1 gnd rswk-swf Consumption (Economics) Consumers' preferences Branding (Marketing) Generation Y / Attitudes Generation Z / Attitudes (DE-588)4522595-3 Fallstudiensammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s Generation (DE-588)4156601-4 s Jahrgang (DE-588)4200408-1 s Geschichte 1981-2010 z DE-604 9781003013532 Erscheint auch als Online-Ausgabe 978-1-003-01353-2 |
| spellingShingle | Canavan, Brendan Contemporary consumption, consumers and marketing cases from generations Y and Z Marketing (DE-588)4037589-4 gnd Generation (DE-588)4156601-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Jahrgang (DE-588)4200408-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4156601-4 (DE-588)4062644-1 (DE-588)4200408-1 (DE-588)4522595-3 |
| title | Contemporary consumption, consumers and marketing cases from generations Y and Z |
| title_auth | Contemporary consumption, consumers and marketing cases from generations Y and Z |
| title_exact_search | Contemporary consumption, consumers and marketing cases from generations Y and Z |
| title_exact_search_txtP | Contemporary consumption, consumers and marketing cases from generations Y and Z |
| title_full | Contemporary consumption, consumers and marketing cases from generations Y and Z Brendan Canavan |
| title_fullStr | Contemporary consumption, consumers and marketing cases from generations Y and Z Brendan Canavan |
| title_full_unstemmed | Contemporary consumption, consumers and marketing cases from generations Y and Z Brendan Canavan |
| title_short | Contemporary consumption, consumers and marketing |
| title_sort | contemporary consumption consumers and marketing cases from generations y and z |
| title_sub | cases from generations Y and Z |
| topic | Marketing (DE-588)4037589-4 gnd Generation (DE-588)4156601-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Jahrgang (DE-588)4200408-1 gnd |
| topic_facet | Marketing Generation Verbraucherverhalten Jahrgang Fallstudiensammlung |
| work_keys_str_mv | AT canavanbrendan contemporaryconsumptionconsumersandmarketingcasesfromgenerationsyandz |