A Nation of Realtors: A Cultural History of the Twentieth-Century American Middle Class
How is it that in the twentieth century virtually all Americans came to think of themselves as "middle class"? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership p...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Durham
Duke University Press
[2005]
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| Schriftenreihe: | Radical Perspectives
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| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | How is it that in the twentieth century virtually all Americans came to think of themselves as "middle class"? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity-the professional entrepreneur-and a brand name, "Realtor." The Realtors worked doggedly to make home ownership a central element of what became known as the "American dream." Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century.Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) |
| Beschreibung: | 1 online resource (266 pages) 3 illustrations, 5 tables |
| ISBN: | 9780822386605 |
| DOI: | 10.1515/9780822386605 |
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| 520 | |a How is it that in the twentieth century virtually all Americans came to think of themselves as "middle class"? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity-the professional entrepreneur-and a brand name, "Realtor." The Realtors worked doggedly to make home ownership a central element of what became known as the "American dream." Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century.Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity | ||
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Datensatz im Suchindex
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| spelling | Hornstein, Jeffrey M. Verfasser aut A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class Jeffrey M. Hornstein; Daniel J. Walkowitz Durham Duke University Press [2005] © 2005 1 online resource (266 pages) 3 illustrations, 5 tables txt rdacontent c rdamedia cr rdacarrier Radical Perspectives Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) How is it that in the twentieth century virtually all Americans came to think of themselves as "middle class"? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity-the professional entrepreneur-and a brand name, "Realtor." The Realtors worked doggedly to make home ownership a central element of what became known as the "American dream." Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century.Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity In English BUSINESS & ECONOMICS / Real Estate / General bisacsh Middle class United States History 20th century Real estate business United States History 20th century Women real estate agents United States History 20th century Walkowitz, Daniel J. edt https://doi.org/10.1515/9780822386605 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hornstein, Jeffrey M. A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class BUSINESS & ECONOMICS / Real Estate / General bisacsh Middle class United States History 20th century Real estate business United States History 20th century Women real estate agents United States History 20th century |
| title | A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class |
| title_auth | A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class |
| title_exact_search | A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class |
| title_exact_search_txtP | A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class |
| title_full | A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class Jeffrey M. Hornstein; Daniel J. Walkowitz |
| title_fullStr | A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class Jeffrey M. Hornstein; Daniel J. Walkowitz |
| title_full_unstemmed | A Nation of Realtors A Cultural History of the Twentieth-Century American Middle Class Jeffrey M. Hornstein; Daniel J. Walkowitz |
| title_short | A Nation of Realtors |
| title_sort | a nation of realtors a cultural history of the twentieth century american middle class |
| title_sub | A Cultural History of the Twentieth-Century American Middle Class |
| topic | BUSINESS & ECONOMICS / Real Estate / General bisacsh Middle class United States History 20th century Real estate business United States History 20th century Women real estate agents United States History 20th century |
| topic_facet | BUSINESS & ECONOMICS / Real Estate / General Middle class United States History 20th century Real estate business United States History 20th century Women real estate agents United States History 20th century |
| url | https://doi.org/10.1515/9780822386605 |
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