Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India
In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Durham
Duke University Press
[1999]
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| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.Mankekar examines both "entertainment" narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows-Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence-Mankekar dissects both the messages televised and her New Delhi subjects' perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women's daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs' integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) |
| Beschreibung: | 1 online resource (448 pages) 28 b&w photographs |
| ISBN: | 9780822378242 |
| DOI: | 10.1515/9780822378242 |
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| 520 | |a In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.Mankekar examines both "entertainment" narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows-Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence-Mankekar dissects both the messages televised and her New Delhi subjects' perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women's daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs' integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies | ||
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| spelling | Mankekar, Purnima Verfasser aut Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India Purnima Mankekar Durham Duke University Press [1999] © 1999 1 online resource (448 pages) 28 b&w photographs txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.Mankekar examines both "entertainment" narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows-Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence-Mankekar dissects both the messages televised and her New Delhi subjects' perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women's daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs' integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies In English PERFORMING ARTS / Television / History & Criticism bisacsh Television and women -- India Television broadcasting -- Social aspects -- India Television in community development -- India Television in politics -- India Television programs -- India https://doi.org/10.1515/9780822378242 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mankekar, Purnima Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India PERFORMING ARTS / Television / History & Criticism bisacsh Television and women -- India Television broadcasting -- Social aspects -- India Television in community development -- India Television in politics -- India Television programs -- India |
| title | Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India |
| title_auth | Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India |
| title_exact_search | Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India |
| title_exact_search_txtP | Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India |
| title_full | Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India Purnima Mankekar |
| title_fullStr | Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India Purnima Mankekar |
| title_full_unstemmed | Screening Culture, Viewing Politics An Ethnography of Television, Womanhood, and Nation in Postcolonial India Purnima Mankekar |
| title_short | Screening Culture, Viewing Politics |
| title_sort | screening culture viewing politics an ethnography of television womanhood and nation in postcolonial india |
| title_sub | An Ethnography of Television, Womanhood, and Nation in Postcolonial India |
| topic | PERFORMING ARTS / Television / History & Criticism bisacsh Television and women -- India Television broadcasting -- Social aspects -- India Television in community development -- India Television in politics -- India Television programs -- India |
| topic_facet | PERFORMING ARTS / Television / History & Criticism Television and women -- India Television broadcasting -- Social aspects -- India Television in community development -- India Television in politics -- India Television programs -- India |
| url | https://doi.org/10.1515/9780822378242 |
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