Living Up to the Ads: Gender Fictions of the 1920s
In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood-the ad man, the female consumer, and the often female adv...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
[2000]
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| Schriftenreihe: | New Americanists
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood-the ad man, the female consumer, and the often female advertising model or spokesperson-Davis traces the emergence of the pervasive gendering of American consumerism.Materials from advertising firms-including memos, manuals, meeting minutes, and newsletters-are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade's most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.Davis's methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women's studies, cultural studies, and early-twentieth-century American history |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) |
| Beschreibung: | 1 online resource (264 pages) 14 b&w photographs |
| ISBN: | 9780822377641 |
| DOI: | 10.1515/9780822377641 |
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| 520 | |a In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood-the ad man, the female consumer, and the often female advertising model or spokesperson-Davis traces the emergence of the pervasive gendering of American consumerism.Materials from advertising firms-including memos, manuals, meeting minutes, and newsletters-are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade's most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.Davis's methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women's studies, cultural studies, and early-twentieth-century American history | ||
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Datensatz im Suchindex
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| indexdate | 2024-07-10T09:02:57Z |
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| isbn | 9780822377641 |
| language | English |
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| spelling | Davis, Simone Weil Verfasser aut Living Up to the Ads Gender Fictions of the 1920s Simone Weil Davis Durham Duke University Press [2000] © 2000 1 online resource (264 pages) 14 b&w photographs txt rdacontent c rdamedia cr rdacarrier New Americanists Description based on online resource; title from PDF title page (publisher's Web site, viewed 12. Dez 2020) In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood-the ad man, the female consumer, and the often female advertising model or spokesperson-Davis traces the emergence of the pervasive gendering of American consumerism.Materials from advertising firms-including memos, manuals, meeting minutes, and newsletters-are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade's most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.Davis's methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women's studies, cultural studies, and early-twentieth-century American history In English SOCIAL SCIENCE / Gender Studies bisacsh Sex role in advertising United States History 20th century Sex role in literature https://doi.org/10.1515/9780822377641 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Davis, Simone Weil Living Up to the Ads Gender Fictions of the 1920s SOCIAL SCIENCE / Gender Studies bisacsh Sex role in advertising United States History 20th century Sex role in literature |
| title | Living Up to the Ads Gender Fictions of the 1920s |
| title_auth | Living Up to the Ads Gender Fictions of the 1920s |
| title_exact_search | Living Up to the Ads Gender Fictions of the 1920s |
| title_exact_search_txtP | Living Up to the Ads Gender Fictions of the 1920s |
| title_full | Living Up to the Ads Gender Fictions of the 1920s Simone Weil Davis |
| title_fullStr | Living Up to the Ads Gender Fictions of the 1920s Simone Weil Davis |
| title_full_unstemmed | Living Up to the Ads Gender Fictions of the 1920s Simone Weil Davis |
| title_short | Living Up to the Ads |
| title_sort | living up to the ads gender fictions of the 1920s |
| title_sub | Gender Fictions of the 1920s |
| topic | SOCIAL SCIENCE / Gender Studies bisacsh Sex role in advertising United States History 20th century Sex role in literature |
| topic_facet | SOCIAL SCIENCE / Gender Studies Sex role in advertising United States History 20th century Sex role in literature |
| url | https://doi.org/10.1515/9780822377641 |
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