Consumer behaviour and social network sites: the impact of negative word of mouth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2021
|
| Ausgabe: | First published |
| Schriftenreihe: | Routledge focus on business and management
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | ix, 98 Seiten Illustrationen |
| ISBN: | 9780367532833 |
Internformat
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| 245 | 1 | 0 | |a Consumer behaviour and social network sites |b the impact of negative word of mouth |c Sarah Zaraket |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents List offigures Acknowledgements viii ix Introduction 1 1 Once upon a word... 3 2 ... social media amplified the voice for WOM 20 3 People started talking negatively about brands onSNS... 36 4 ... this impacted other consumer’s reactions 48 5 So how can you deal with NSWOM? 67 Conclusion 79 References Index 81 97
|
| adam_txt |
Contents List offigures Acknowledgements viii ix Introduction 1 1 Once upon a word. 3 2 . social media amplified the voice for WOM 20 3 People started talking negatively about brands onSNS. 36 4 . this impacted other consumer’s reactions 48 5 So how can you deal with NSWOM? 67 Conclusion 79 References Index 81 97 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Zaraket, Sarah |
| author_GND | (DE-588)1227895542 |
| author_facet | Zaraket, Sarah |
| author_role | aut |
| author_sort | Zaraket, Sarah |
| author_variant | s z sz |
| building | Verbundindex |
| bvnumber | BV047105420 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)1226119136 (DE-599)BVBBV047105420 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T16:24:32Z |
| indexdate | 2024-07-10T09:02:44Z |
| institution | BVB |
| isbn | 9780367532833 |
| language | English |
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| physical | ix, 98 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
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| spelling | Zaraket, Sarah Verfasser (DE-588)1227895542 aut Consumer behaviour and social network sites the impact of negative word of mouth Sarah Zaraket First published London ; New York Routledge 2021 ix, 98 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge focus on business and management Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Negative Verstärkung (DE-588)4130204-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Internet (DE-588)4308416-3 s Social Media (DE-588)4639271-3 s Mund-zu-Mund-Werbung (DE-588)4509885-2 s Negative Verstärkung (DE-588)4130204-7 s b DE-604 Erscheint auch als Online-Ausgabe 978-1-003-08127-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032511713&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zaraket, Sarah Consumer behaviour and social network sites the impact of negative word of mouth Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Negative Verstärkung (DE-588)4130204-7 gnd Social Media (DE-588)4639271-3 gnd Internet (DE-588)4308416-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4509885-2 (DE-588)4130204-7 (DE-588)4639271-3 (DE-588)4308416-3 (DE-588)4062644-1 |
| title | Consumer behaviour and social network sites the impact of negative word of mouth |
| title_auth | Consumer behaviour and social network sites the impact of negative word of mouth |
| title_exact_search | Consumer behaviour and social network sites the impact of negative word of mouth |
| title_exact_search_txtP | Consumer behaviour and social network sites the impact of negative word of mouth |
| title_full | Consumer behaviour and social network sites the impact of negative word of mouth Sarah Zaraket |
| title_fullStr | Consumer behaviour and social network sites the impact of negative word of mouth Sarah Zaraket |
| title_full_unstemmed | Consumer behaviour and social network sites the impact of negative word of mouth Sarah Zaraket |
| title_short | Consumer behaviour and social network sites |
| title_sort | consumer behaviour and social network sites the impact of negative word of mouth |
| title_sub | the impact of negative word of mouth |
| topic | Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Negative Verstärkung (DE-588)4130204-7 gnd Social Media (DE-588)4639271-3 gnd Internet (DE-588)4308416-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Mund-zu-Mund-Werbung Negative Verstärkung Social Media Internet Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032511713&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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