Arts Entrepreneurship: creating a new venture in the Arts
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Routledge
2020
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Schlagworte: | |
Online-Zugang: | https://www.taylorfrancis.com/books/9781315712635 Inhaltsverzeichnis Klappentext |
Beschreibung: | xiv, 282 Seiten |
ISBN: | 9781138889743 9781138889767 |
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Datensatz im Suchindex
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adam_text | Contents List of Illustrations ix Preface x Acknowledgments Chapter 1 What Is Arts Entrepreneurship? Definitions of Entrepreneurship Developing a Business Idea Marketing the Business Building the Business Design of the Business Launch Arts Entrepreneurship Collaborating Launching a New Business Chapter Summary Discussion Questions Notes Chapter 2 Planning and Assessment Planning for Artists and Arts Organizations Defining the Vision, Mission, andGoals of the Organization Strategic Planning Evaluation and Assessment Chapter Summary Discussion Questions Notes Chapter 3 Marketing The Role of Marketing in Shaping Your Image: Educating Your Audience and Inviting Participation The Exchange Model of Interaction Between Producers and Consumers Market Research and Competitive Analysis: Understanding Customers and the Marketing Landscape xiv 1 1 3 8 9 11 15 28 30 31 33 34 35 35 36 40 55 65 66 66 67 68 70 71
Promoting and Growing a New Business Strategic Marketing Plans Internal Databases, Software, Tools, and Techniques for the Planning, Execution, and Evaluation ofMarketing Integrated Digital Marketing Connecting Your Products and Services with the Needs and Wants of the People in Your Market Create Your Marketing Plan Chapter Summary Discussion Questions Notes Further Reading 73 77 82 90 100 101 103 103 104 104 Chapter 4 Fundraising Why Is Fundraising So Important for a Nonprofit Arts Organization? Developing Fundraising Materials Evaluating Funding Methods Crowdfunding Fundraising Via Email, Websites, Social Media, and Text/IM Channels Special Events Understanding Why and How People Give Researching Funding Sources The Fundraising Strategy Creating and Implementing Your Fundraising Plan Data Management Chapter Summary Discussion Questions Notes Further Reading 106 Chapter 5 Legal Issues Disclaimer Choosing a Corporate Form Legal Structures for Arts Organizations: Not-for-Profit Legal Structures for Arts Organizations: For-Profit Evaluating the Many Choices of Legal Forms for Your Arts Venture Artists Rights Under the Law Tax Planning Limiting Liability: Insurance and Risk Management Corporate Organizational Structure Developing a Board of Directors Structure, Management, and Resource Allocation Articles of Incorporation 145 145 146 146 148 106 108 114 118 123 126 127 128 134 137 141 142 143 143 144 153 154 159 161 164 168 170 172
Contents Bylaws, Operating Agreements, Memorandums of Understanding Other Business Requirements Chapter Summary Discussion Questions Notes Chapter 6 Money Management and Entrepreneurial Finance Financial Vision and Goals Personal Expenses Personal Budget Business Budget Other Financial Documents Using Financial Reports to Keep Your Business on Track Banking Bookkeeping, Accounting, and Taxes Record-Keeping, Archives, Filing Documents, Searchable Financial History Chapter Summary Discussion Questions Notes Further Reading Chapter 7 Cultural Policy and the Arts Entrepreneur The Origins of Cultural Policy History of Cultural Policy in Other Countries History of Cultural Policy in the US US Government Grants and Loans for Culture and Art Exploring Arts Agencies and Making Connections Cultural Policy and the Law Taxes, Including Charitable Deductions and 501(C)(3) Status More Examples of Government Policies and Regulations that Can Have an Impact on an Arts Venture Outsourcing International Organizations and Foreign Ownership Labor Laws for Employees, Owners, Contractors Censorship Chapter Summary Discussion Questions Notes Chapter 8 Organizational Design, Career Development, and Future Trends Organizational Design Use an Organizational Chart to Define the Roles and Communicate the Organizational Structure 172 173 174 176 176 178 179 179 179 181 186 194 197 204 205 205 206 206 207 208 208 209 211 214 217 221 223 226 232 234 234 234 236 237 238 240 240 242 vii
Contents Communication Documentation and Records Retention Assigning Responsibilities and Managing People Career Development Future Trends in Arts Entrepreneurship Chapter Summary Discussion Questions Notes Index viii 243 246 246 253 262 270 272 273 275
Arts Entrepreneurship Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, tech niques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader s artistic talents and interests, the book provides a practical, actionoriented introduction to the business of art, focusing on product design, organizational plan ning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business devel opment, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.
|
adam_txt |
Contents List of Illustrations ix Preface x Acknowledgments Chapter 1 What Is Arts Entrepreneurship? Definitions of Entrepreneurship Developing a Business Idea Marketing the Business Building the Business Design of the Business Launch Arts Entrepreneurship Collaborating Launching a New Business Chapter Summary Discussion Questions Notes Chapter 2 Planning and Assessment Planning for Artists and Arts Organizations Defining the Vision, Mission, andGoals of the Organization Strategic Planning Evaluation and Assessment Chapter Summary Discussion Questions Notes Chapter 3 Marketing The Role of Marketing in Shaping Your Image: Educating Your Audience and Inviting Participation The Exchange Model of Interaction Between Producers and Consumers Market Research and Competitive Analysis: Understanding Customers and the Marketing Landscape xiv 1 1 3 8 9 11 15 28 30 31 33 34 35 35 36 40 55 65 66 66 67 68 70 71
Promoting and Growing a New Business Strategic Marketing Plans Internal Databases, Software, Tools, and Techniques for the Planning, Execution, and Evaluation ofMarketing Integrated Digital Marketing Connecting Your Products and Services with the Needs and Wants of the People in Your Market Create Your Marketing Plan Chapter Summary Discussion Questions Notes Further Reading 73 77 82 90 100 101 103 103 104 104 Chapter 4 Fundraising Why Is Fundraising So Important for a Nonprofit Arts Organization? Developing Fundraising Materials Evaluating Funding Methods Crowdfunding Fundraising Via Email, Websites, Social Media, and Text/IM Channels Special Events Understanding Why and How People Give Researching Funding Sources The Fundraising Strategy Creating and Implementing Your Fundraising Plan Data Management Chapter Summary Discussion Questions Notes Further Reading 106 Chapter 5 Legal Issues Disclaimer Choosing a Corporate Form Legal Structures for Arts Organizations: Not-for-Profit Legal Structures for Arts Organizations: For-Profit Evaluating the Many Choices of Legal Forms for Your Arts Venture Artists' Rights Under the Law Tax Planning Limiting Liability: Insurance and Risk Management Corporate Organizational Structure Developing a Board of Directors Structure, Management, and Resource Allocation Articles of Incorporation 145 145 146 146 148 106 108 114 118 123 126 127 128 134 137 141 142 143 143 144 153 154 159 161 164 168 170 172
Contents Bylaws, Operating Agreements, Memorandums of Understanding Other Business Requirements Chapter Summary Discussion Questions Notes Chapter 6 Money Management and Entrepreneurial Finance Financial Vision and Goals Personal Expenses Personal Budget Business Budget Other Financial Documents Using Financial Reports to Keep Your Business on Track Banking Bookkeeping, Accounting, and Taxes Record-Keeping, Archives, Filing Documents, Searchable Financial History Chapter Summary Discussion Questions Notes Further Reading Chapter 7 Cultural Policy and the Arts Entrepreneur The Origins of Cultural Policy History of Cultural Policy in Other Countries History of Cultural Policy in the US US Government Grants and Loans for Culture and Art Exploring Arts Agencies and Making Connections Cultural Policy and the Law Taxes, Including Charitable Deductions and 501(C)(3) Status More Examples of Government Policies and Regulations that Can Have an Impact on an Arts Venture Outsourcing International Organizations and Foreign Ownership Labor Laws for Employees, Owners, Contractors Censorship Chapter Summary Discussion Questions Notes Chapter 8 Organizational Design, Career Development, and Future Trends Organizational Design Use an Organizational Chart to Define the Roles and Communicate the Organizational Structure 172 173 174 176 176 178 179 179 179 181 186 194 197 204 205 205 206 206 207 208 208 209 211 214 217 221 223 226 232 234 234 234 236 237 238 240 240 242 vii
Contents Communication Documentation and Records Retention Assigning Responsibilities and Managing People Career Development Future Trends in Arts Entrepreneurship Chapter Summary Discussion Questions Notes Index viii 243 246 246 253 262 270 272 273 275
Arts Entrepreneurship Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, tech niques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, actionoriented introduction to the business of art, focusing on product design, organizational plan ning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business devel opment, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture. |
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spelling | Andrews, Richard S. Verfasser aut Arts Entrepreneurship creating a new venture in the Arts Richard S. Andrews New York Routledge 2020 xiv, 282 Seiten txt rdacontent n rdamedia nc rdacarrier Kunst (DE-588)4114333-4 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Kulturwirtschaft (DE-588)4268059-1 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf PERFORMING ARTS / Theater / General ; bisacsh BUSINESS & ECONOMICS / Entrepreneurship ; bisacsh Arts ; Management Arts ; Economic aspects Entrepreneurship (DE-588)7588126-3 s Kunst (DE-588)4114333-4 s Kulturwirtschaft (DE-588)4268059-1 s Unternehmensgründung (DE-588)4078599-3 s Unternehmensplanung (DE-588)4078609-2 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-71263-5 X:TFG https://www.taylorfrancis.com/books/9781315712635 Verlag Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032511199&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032511199&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
spellingShingle | Andrews, Richard S. Arts Entrepreneurship creating a new venture in the Arts Kunst (DE-588)4114333-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd Entrepreneurship (DE-588)7588126-3 gnd Kulturwirtschaft (DE-588)4268059-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
subject_GND | (DE-588)4114333-4 (DE-588)4078609-2 (DE-588)7588126-3 (DE-588)4268059-1 (DE-588)4078599-3 |
title | Arts Entrepreneurship creating a new venture in the Arts |
title_auth | Arts Entrepreneurship creating a new venture in the Arts |
title_exact_search | Arts Entrepreneurship creating a new venture in the Arts |
title_exact_search_txtP | Arts Entrepreneurship creating a new venture in the Arts |
title_full | Arts Entrepreneurship creating a new venture in the Arts Richard S. Andrews |
title_fullStr | Arts Entrepreneurship creating a new venture in the Arts Richard S. Andrews |
title_full_unstemmed | Arts Entrepreneurship creating a new venture in the Arts Richard S. Andrews |
title_short | Arts Entrepreneurship |
title_sort | arts entrepreneurship creating a new venture in the arts |
title_sub | creating a new venture in the Arts |
topic | Kunst (DE-588)4114333-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd Entrepreneurship (DE-588)7588126-3 gnd Kulturwirtschaft (DE-588)4268059-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
topic_facet | Kunst Unternehmensplanung Entrepreneurship Kulturwirtschaft Unternehmensgründung |
url | https://www.taylorfrancis.com/books/9781315712635 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032511199&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032511199&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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