Verfügbarkeit: Strategic brand management

Strategic brand management: building, measuring, and managing brand equity

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Bibliographische Detailangaben
Hauptverfasser:	Keller, Kevin Lane 1956- (VerfasserIn), Swaminathan, Vanitha (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Harlow, England ; London ; New York Pearson [2020]
Ausgabe:	Fifth edition, global edition
Schlagworte:	Strategisches Management Markenartikel Marke Produktmanagement Management Markenwert Markenpolitik Markenname Lehrbuch
Online-Zugang:	FWS01 FWS02 TUBA1
Beschreibung:	1 Online-Ressource (622 Seiten) Illustrationen, Diagramme
ISBN:	1292314990 9781292314990

Internformat

MARC


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Datensatz im Suchindex

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author	Keller, Kevin Lane 1956- Swaminathan, Vanitha
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dewey-full	658.827
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.827
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dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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edition	Fifth edition, global edition
format	Electronic eBook
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id	DE-604.BV047103192
illustrated	Not Illustrated
index_date	2024-07-03T16:23:36Z
indexdate	2024-08-01T16:15:02Z
institution	BVB
isbn	1292314990 9781292314990
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032509525
oclc_num	1232516885
open_access_boolean
owner	DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-83
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publishDate	2020
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publishDateSort	2020
publisher	Pearson
record_format	marc
spellingShingle	Keller, Kevin Lane 1956- Swaminathan, Vanitha Strategic brand management building, measuring, and managing brand equity Strategisches Management (DE-588)4124261-0 gnd Markenartikel (DE-588)4037584-5 gnd Marke (DE-588)4074577-6 gnd Produktmanagement (DE-588)4125960-9 gnd Management (DE-588)4037278-9 gnd Markenwert (DE-588)4346474-9 gnd Markenpolitik (DE-588)4144679-3 gnd Markenname (DE-588)4114513-6 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4037584-5 (DE-588)4074577-6 (DE-588)4125960-9 (DE-588)4037278-9 (DE-588)4346474-9 (DE-588)4144679-3 (DE-588)4114513-6 (DE-588)4123623-3
title	Strategic brand management building, measuring, and managing brand equity
title_auth	Strategic brand management building, measuring, and managing brand equity
title_exact_search	Strategic brand management building, measuring, and managing brand equity
title_exact_search_txtP	Strategic brand management building, measuring, and managing brand equity
title_full	Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller (Tuck School of Business, Dartmouth College), Vanitha Swaminathan (Katz Graduate School of Business, University of Pittsburgh)
title_fullStr	Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller (Tuck School of Business, Dartmouth College), Vanitha Swaminathan (Katz Graduate School of Business, University of Pittsburgh)
title_full_unstemmed	Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller (Tuck School of Business, Dartmouth College), Vanitha Swaminathan (Katz Graduate School of Business, University of Pittsburgh)
title_short	Strategic brand management
title_sort	strategic brand management building measuring and managing brand equity
title_sub	building, measuring, and managing brand equity
topic	Strategisches Management (DE-588)4124261-0 gnd Markenartikel (DE-588)4037584-5 gnd Marke (DE-588)4074577-6 gnd Produktmanagement (DE-588)4125960-9 gnd Management (DE-588)4037278-9 gnd Markenwert (DE-588)4346474-9 gnd Markenpolitik (DE-588)4144679-3 gnd Markenname (DE-588)4114513-6 gnd
topic_facet	Strategisches Management Markenartikel Marke Produktmanagement Management Markenwert Markenpolitik Markenname Lehrbuch
work_keys_str_mv	AT kellerkevinlane strategicbrandmanagementbuildingmeasuringandmanagingbrandequity AT swaminathanvanitha strategicbrandmanagementbuildingmeasuringandmanagingbrandequity

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