Go long: why long-term thinking is your best short-term strategy
"...Go Long reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Ca...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia
Wharton School Press
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "...Go Long reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition: Why did CEO Larry Merlo allow CVS to take a $2 billion hit--on purpose? How did CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy."--Publisher's website |
| Beschreibung: | Includes bibliographical references (pages [99]-104) and index |
| Beschreibung: | xx, 118 Seiten Diagramme 22 cm |
| ISBN: | 1613630883 9781613630884 |
Internformat
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Datensatz im Suchindex
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| author | Carey, Dennis C. Dumaine, Brian Useem, Michael Zemmel, Rodney |
| author_GND | (DE-588)1219225657 (DE-588)17030504X (DE-588)1203102755 |
| author_facet | Carey, Dennis C. Dumaine, Brian Useem, Michael Zemmel, Rodney |
| author_role | aut aut aut aut |
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| classification_rvk | QP 320 |
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| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047102095 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:23:15Z |
| indexdate | 2024-07-20T05:49:55Z |
| institution | BVB |
| isbn | 1613630883 9781613630884 |
| language | English |
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| oclc_num | 1237597362 |
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| physical | xx, 118 Seiten Diagramme 22 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Wharton School Press |
| record_format | marc |
| spelling | Go long why long-term thinking is your best short-term strategy Dennis Carey (Korn Ferry), Brian Dumaine (Fortune Magazine), Michael Useem (The Wharton School), Rodney Zemmel (McKinsey & Company) ; foreword by David M. Rubenstein Philadelphia Wharton School Press [2018] xx, 118 Seiten Diagramme 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages [99]-104) and index "...Go Long reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition: Why did CEO Larry Merlo allow CVS to take a $2 billion hit--on purpose? How did CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy."--Publisher's website Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management / (DE-627)091393116 / (DE-STW)18029-0 Strategic planning Strategisches Management (DE-588)4124261-0 s DE-604 Carey, Dennis C. aut Dumaine, Brian (DE-588)1219225657 aut Useem, Michael (DE-588)17030504X aut Zemmel, Rodney aut Rubenstein, David M. (DE-588)1203102755 wpr Erscheint auch als Online-Ausgabe 978-1-61363-089-1 B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/167036674X.pdf 2019-11-13 Inhaltsverzeichnis |
| spellingShingle | Carey, Dennis C. Dumaine, Brian Useem, Michael Zemmel, Rodney Go long why long-term thinking is your best short-term strategy Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4124261-0 |
| title | Go long why long-term thinking is your best short-term strategy |
| title_auth | Go long why long-term thinking is your best short-term strategy |
| title_exact_search | Go long why long-term thinking is your best short-term strategy |
| title_exact_search_txtP | Go long why long-term thinking is your best short-term strategy |
| title_full | Go long why long-term thinking is your best short-term strategy Dennis Carey (Korn Ferry), Brian Dumaine (Fortune Magazine), Michael Useem (The Wharton School), Rodney Zemmel (McKinsey & Company) ; foreword by David M. Rubenstein |
| title_fullStr | Go long why long-term thinking is your best short-term strategy Dennis Carey (Korn Ferry), Brian Dumaine (Fortune Magazine), Michael Useem (The Wharton School), Rodney Zemmel (McKinsey & Company) ; foreword by David M. Rubenstein |
| title_full_unstemmed | Go long why long-term thinking is your best short-term strategy Dennis Carey (Korn Ferry), Brian Dumaine (Fortune Magazine), Michael Useem (The Wharton School), Rodney Zemmel (McKinsey & Company) ; foreword by David M. Rubenstein |
| title_short | Go long |
| title_sort | go long why long term thinking is your best short term strategy |
| title_sub | why long-term thinking is your best short-term strategy |
| topic | Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Strategisches Management |
| url | https://www.gbv.de/dms/zbw/167036674X.pdf |
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