Social media strategy: marketing, advertising, and public relations in the consumer revolution
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2021]
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvii, 474 Seiten Illustrationen |
| ISBN: | 9781538138168 9781538138175 |
Internformat
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| 100 | 1 | |a Quesenberry, Keith A. |d 1971- |0 (DE-588)1136934022 |4 aut | |
| 245 | 1 | 0 | |a Social media strategy |b marketing, advertising, and public relations in the consumer revolution |c Keith A. Quesenberry, Messiah University |
| 250 | |a Third edition | ||
| 264 | 1 | |a Lanham ; Boulder ; New York ; London |b Rowman & Littlefield |c [2021] | |
| 300 | |a xvii, 474 Seiten |b Illustrationen | ||
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| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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| author_facet | Quesenberry, Keith A. 1971- |
| author_role | aut |
| author_sort | Quesenberry, Keith A. 1971- |
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| format | Book |
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| id | DE-604.BV047097375 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:21:46Z |
| indexdate | 2024-07-10T09:02:30Z |
| institution | BVB |
| isbn | 9781538138168 9781538138175 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032503827 |
| oclc_num | 1181829582 |
| open_access_boolean | |
| owner | DE-1043 DE-20 DE-898 DE-BY-UBR DE-188 |
| owner_facet | DE-1043 DE-20 DE-898 DE-BY-UBR DE-188 |
| physical | xvii, 474 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Quesenberry, Keith A. 1971- (DE-588)1136934022 aut Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah University Third edition Lanham ; Boulder ; New York ; London Rowman & Littlefield [2021] xvii, 474 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 9781538138182 |
| spellingShingle | Quesenberry, Keith A. 1971- Social media strategy marketing, advertising, and public relations in the consumer revolution Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 |
| title | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_auth | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_exact_search | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_exact_search_txtP | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_full | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah University |
| title_fullStr | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah University |
| title_full_unstemmed | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah University |
| title_short | Social media strategy |
| title_sort | social media strategy marketing advertising and public relations in the consumer revolution |
| title_sub | marketing, advertising, and public relations in the consumer revolution |
| topic | Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Soziale Software Online-Marketing |
| work_keys_str_mv | AT quesenberrykeitha socialmediastrategymarketingadvertisingandpublicrelationsintheconsumerrevolution |