Verfügbarkeit: Marketing management

Marketing management:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Keller, Kevin Lane 1956- (VerfasserIn), Brady, Mairead (VerfasserIn), Goodman, Malcolm (VerfasserIn), Hansen, Torben 1966- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Harlow, England Pearson [2019]
Ausgabe:	4th european edition
Schlagworte:	Management Marketing Marketing-Mix Marketingmanagement Marktforschung Marktanalyse CD-ROM Lehrbuch Konferenzschrift Einführung
Online-Zugang:	DE-M347 DE-83 DE-91 Volltext
Beschreibung:	Literaturangaben
Beschreibung:	1 Online-Ressource Illustrationen, Diagramme
ISBN:	9781292248479 9781292248462

Internformat

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Datensatz im Suchindex

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author	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966-
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discipline	Wirtschaftswissenschaften
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edition	4th european edition
format	Electronic eBook
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spelling	Kotler, Philip 1931- (DE-588)121409600 aut Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcom Goodman, Torben Hansen 4th european edition Harlow, England Pearson [2019] 1 Online-Ressource Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Literaturangaben Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content (DE-588)4123623-3 Lehrbuch gnd-content 2\p (DE-588)1071861417 Konferenzschrift gnd-content 3\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Management (DE-588)4037278-9 s CD-ROM (DE-588)4139307-7 s Marketing-Mix (DE-588)4168908-2 s Marktanalyse (DE-588)4037624-2 s Marktforschung (DE-588)4037630-8 s Keller, Kevin Lane 1956- (DE-588)132842920 aut Brady, Mairead (DE-588)1128077906 aut Goodman, Malcolm (DE-588)1025453115 aut Hansen, Torben 1966- (DE-588)13612898X aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-292-24844-8 https://elibrary.pearson.de/book/99.150005/9781292248479 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966- Marketing management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4037630-8 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4123623-3 (DE-588)1071861417 (DE-588)4151278-9
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_exact_search_txtP	Marketing management
title_full	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcom Goodman, Torben Hansen
title_fullStr	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcom Goodman, Torben Hansen
title_full_unstemmed	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcom Goodman, Torben Hansen
title_short	Marketing management
title_sort	marketing management
topic	Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	Management Marketing Marketing-Mix Marketingmanagement Marktforschung Marktanalyse CD-ROM Lehrbuch Konferenzschrift Einführung
url	https://elibrary.pearson.de/book/99.150005/9781292248479
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement AT bradymairead marketingmanagement AT goodmanmalcolm marketingmanagement AT hansentorben marketingmanagement

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