The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions:
Employer branding – Organizational commitment – Organizational identification – Communication climate – Higher education institutions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Bern ; Bruxelles
Peter Lang
[2020]
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| Schlagworte: | |
| Online-Zugang: | DE-526 https://www.peterlang.com/view/product/94090?format=EPDF |
| Zusammenfassung: | Employer branding – Organizational commitment – Organizational identification – Communication climate – Higher education institutions Employer branding is a concept which was introduced in 1996 and is defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber & Barrow, 1996).Even though the concept was originally introduced as a marketing term, latterly the employer branding terminology has entered the human resource management world. Organizations have to work on the desired level of employer branding internally and also externally to achieve efficiency and effectiveness. Organizations focused mostly on attracting and recruiting talents in a wide range of competitive environment which is influenced by a «war for talents». Employer branding is also known as an effective mechanism which is related to the internal value perceptions on the organizations.The Higher Education industry, which is one of the biggest service industries in the world, has to give importance to the term «employer branding» for external and also internal stakeholders. Since the idea of the universities has changed, it forces universities to be one of the growth industries. This growth generates some important and critical challenges on working conditions of academics and also administrative personnel in higher education institutions (HEIs) |
| Beschreibung: | 1 Online-Ressource (185 Seiten) Illustrationen 21,0 x 14,8 cm |
| ISBN: | 9783631809167 9783631809174 9783631809181 |
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| 520 | 3 | |a Employer branding – Organizational commitment – Organizational identification – Communication climate – Higher education institutions | |
| 520 | 3 | |a Employer branding is a concept which was introduced in 1996 and is defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber & Barrow, 1996).Even though the concept was originally introduced as a marketing term, latterly the employer branding terminology has entered the human resource management world. Organizations have to work on the desired level of employer branding internally and also externally to achieve efficiency and effectiveness. Organizations focused mostly on attracting and recruiting talents in a wide range of competitive environment which is influenced by a «war for talents». Employer branding is also known as an effective mechanism which is related to the internal value perceptions on the organizations.The Higher Education industry, which is one of the biggest service industries in the world, has to give importance to the term «employer branding» for external and also internal stakeholders. Since the idea of the universities has changed, it forces universities to be one of the growth industries. This growth generates some important and critical challenges on working conditions of academics and also administrative personnel in higher education institutions (HEIs) | |
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| spelling | Vatansever Durmaz, İsmet Burçak ca. 20.-21. Jh. Verfasser (DE-588)1212972732 aut The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions İsmet Burçak Vatansever Durmaz Berlin ; Bern ; Bruxelles Peter Lang [2020] © 2020 1 Online-Ressource (185 Seiten) Illustrationen 21,0 x 14,8 cm txt rdacontent c rdamedia cr rdacarrier Dissertation Bahçeşehir University Employer branding – Organizational commitment – Organizational identification – Communication climate – Higher education institutions Employer branding is a concept which was introduced in 1996 and is defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber & Barrow, 1996).Even though the concept was originally introduced as a marketing term, latterly the employer branding terminology has entered the human resource management world. Organizations have to work on the desired level of employer branding internally and also externally to achieve efficiency and effectiveness. Organizations focused mostly on attracting and recruiting talents in a wide range of competitive environment which is influenced by a «war for talents». Employer branding is also known as an effective mechanism which is related to the internal value perceptions on the organizations.The Higher Education industry, which is one of the biggest service industries in the world, has to give importance to the term «employer branding» for external and also internal stakeholders. Since the idea of the universities has changed, it forces universities to be one of the growth industries. This growth generates some important and critical challenges on working conditions of academics and also administrative personnel in higher education institutions (HEIs) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Hochschule (DE-588)4072560-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Hochschule (DE-588)4072560-1 s Markenpolitik (DE-588)4144679-3 s DE-604 Erscheint auch als Druck-Ausgabe 978-3-631-79295-7 X:PLANG https://www.peterlang.com/view/product/94090?format=EPDF Verlag |
| spellingShingle | Vatansever Durmaz, İsmet Burçak ca. 20.-21. Jh The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions Markenpolitik (DE-588)4144679-3 gnd Hochschule (DE-588)4072560-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4072560-1 (DE-588)4113937-9 |
| title | The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions |
| title_auth | The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions |
| title_exact_search | The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions |
| title_exact_search_txtP | The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions |
| title_full | The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions İsmet Burçak Vatansever Durmaz |
| title_fullStr | The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions İsmet Burçak Vatansever Durmaz |
| title_full_unstemmed | The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions İsmet Burçak Vatansever Durmaz |
| title_short | The perception of employer branding in relation with organizational commitment, organizational identification and communication climate in higher education institutions |
| title_sort | the perception of employer branding in relation with organizational commitment organizational identification and communication climate in higher education institutions |
| topic | Markenpolitik (DE-588)4144679-3 gnd Hochschule (DE-588)4072560-1 gnd |
| topic_facet | Markenpolitik Hochschule Hochschulschrift |
| url | https://www.peterlang.com/view/product/94090?format=EPDF |
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