H2H Marketing: The Genesis of Human-to-Human Marketing
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2021
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXVII, 267 Seiten) 70 Illustrationen, 69 Illustrationen (farbig) |
| ISBN: | 9783030595319 |
| DOI: | 10.1007/978-3-030-59531-9 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 866404 |
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| _version_ | 1806194138047053824 |
| adam_txt | |
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| author | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Sponholz, Uwe 1964- |
| author_GND | (DE-588)121409600 (DE-588)122907019 (DE-588)11547742X |
| author_facet | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Sponholz, Uwe 1964- |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk w a p wa wap u s us |
| building | Verbundindex |
| bvnumber | BV047094233 |
| classification_rvk | QP 620 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM ZDB-4-NLEBK |
| ctrlnum | (ZDB-2-BUM)9783030595319 (OCoLC)1232509017 (DE-599)BVBBV047094233 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-59531-9 |
| format | Electronic eBook |
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| id | DE-604.BV047094233 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:20:38Z |
| indexdate | 2024-08-01T16:02:39Z |
| institution | BVB |
| isbn | 9783030595319 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032500748 |
| oclc_num | 1232509017 |
| open_access_boolean | |
| owner | DE-573 DE-526 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-188 DE-523 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-862 DE-BY-FWS DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-355 DE-BY-UBR DE-1051 DE-1046 DE-861 DE-859 DE-92 DE-860 DE-2070s DE-1049 DE-634 DE-11 |
| owner_facet | DE-573 DE-526 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-188 DE-523 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-862 DE-BY-FWS DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-355 DE-BY-UBR DE-1051 DE-1046 DE-861 DE-859 DE-92 DE-860 DE-2070s DE-1049 DE-634 DE-11 |
| physical | 1 Online-Ressource (XXVII, 267 Seiten) 70 Illustrationen, 69 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-4-NLEBK ZDB-2-BUM_2021 ZDB-4-NLEBK Pick&Choose 2021 40_2 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Sponholz, Uwe 1964- H2H Marketing The Genesis of Human-to-Human Marketing Marketing Industrial and Organizational Psychology IT in Business Industrial psychology Information technology Business—Data processing Marketing (DE-588)4037589-4 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4316837-1 |
| title | H2H Marketing The Genesis of Human-to-Human Marketing |
| title_auth | H2H Marketing The Genesis of Human-to-Human Marketing |
| title_exact_search | H2H Marketing The Genesis of Human-to-Human Marketing |
| title_exact_search_txtP | H2H Marketing The Genesis of Human-to-Human Marketing |
| title_full | H2H Marketing The Genesis of Human-to-Human Marketing by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
| title_fullStr | H2H Marketing The Genesis of Human-to-Human Marketing by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
| title_full_unstemmed | H2H Marketing The Genesis of Human-to-Human Marketing by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
| title_short | H2H Marketing |
| title_sort | h2h marketing the genesis of human to human marketing |
| title_sub | The Genesis of Human-to-Human Marketing |
| topic | Marketing Industrial and Organizational Psychology IT in Business Industrial psychology Information technology Business—Data processing Marketing (DE-588)4037589-4 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Marketing Industrial and Organizational Psychology IT in Business Industrial psychology Information technology Business—Data processing Kundenorientierung |
| url | https://doi.org/10.1007/978-3-030-59531-9 |
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