Managing Startup enterprises in emerging markets: Leadership dynamics and marketing strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2020]
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| Schriftenreihe: | Palgrave Pivot
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XXV, 182 Seiten Illustrationen |
| ISBN: | 9783030281540 |
Internformat
MARC
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a New business enterprises | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
| _version_ | 1804182112161497088 |
|---|---|
| adam_text | Contents 1 Understanding Start-Up Enterprises 1 2 Entrepreneurial Evolution at the Bottom of the Pyramid 21 3 Epistemological Endorsement to Small Enterprises and Markets 45 4 Cognitive Determinants of Entrepreneurial Leadership 83 5 Market Orientation and Performance of Micro-Enterprises 123 6 Synthesis and the Road Ahead 161 7 Epilogue 173 Index 179
This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business eco system for continuous growth. Managing startup enterprises is a complex mana gerial task, as these businesses need to overcome the competition by under standing thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organization al design, marketing strategy, the consumer-centric approach, and the transac tion-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enter prises in terms of developing efficiency in leadership and achieving market com petitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.
|
| adam_txt |
Contents 1 Understanding Start-Up Enterprises 1 2 Entrepreneurial Evolution at the Bottom of the Pyramid 21 3 Epistemological Endorsement to Small Enterprises and Markets 45 4 Cognitive Determinants of Entrepreneurial Leadership 83 5 Market Orientation and Performance of Micro-Enterprises 123 6 Synthesis and the Road Ahead 161 7 Epilogue 173 Index 179
This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business eco system for continuous growth. Managing startup enterprises is a complex mana gerial task, as these businesses need to overcome the competition by under standing thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organization al design, marketing strategy, the consumer-centric approach, and the transac tion-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enter prises in terms of developing efficiency in leadership and achieving market com petitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Rajagopal, Ananya |
| author_facet | Rajagopal, Ananya |
| author_role | aut |
| author_sort | Rajagopal, Ananya |
| author_variant | a r ar |
| building | Verbundindex |
| bvnumber | BV047093013 |
| classification_rvk | QP 230 |
| ctrlnum | (OCoLC)1164747261 (DE-599)BVBBV047093013 |
| dewey-full | 658.421 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.421 |
| dewey-search | 658.421 |
| dewey-sort | 3658.421 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Rajagopal, Ananya Verfasser aut Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies Ananya Rajagopal Cham Palgrave Macmillan [2020] XXV, 182 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Palgrave Pivot Start-Ups/Venture Capital Business Strategy/Leadership Innovation/Technology Management Marketing New business enterprises Leadership Management Industrial management Emerging Market (DE-588)4398432-0 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Emerging Market (DE-588)4398432-0 s Unternehmensgründung (DE-588)4078599-3 s DE-604 Erscheint auch als Online-Ausgabe 978-3-030-28155-7 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032499534&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032499534&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Rajagopal, Ananya Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies Start-Ups/Venture Capital Business Strategy/Leadership Innovation/Technology Management Marketing New business enterprises Leadership Management Industrial management Emerging Market (DE-588)4398432-0 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
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| title | Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies |
| title_auth | Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies |
| title_exact_search | Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies |
| title_exact_search_txtP | Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies |
| title_full | Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies Ananya Rajagopal |
| title_fullStr | Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies Ananya Rajagopal |
| title_full_unstemmed | Managing Startup enterprises in emerging markets Leadership dynamics and marketing strategies Ananya Rajagopal |
| title_short | Managing Startup enterprises in emerging markets |
| title_sort | managing startup enterprises in emerging markets leadership dynamics and marketing strategies |
| title_sub | Leadership dynamics and marketing strategies |
| topic | Start-Ups/Venture Capital Business Strategy/Leadership Innovation/Technology Management Marketing New business enterprises Leadership Management Industrial management Emerging Market (DE-588)4398432-0 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Start-Ups/Venture Capital Business Strategy/Leadership Innovation/Technology Management Marketing New business enterprises Leadership Management Industrial management Emerging Market Unternehmensgründung |
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