Sales force management:

Part 1: Twenty-First-Century Sales Force Management. Introduction to Sales Force Management and Its Evolving Roles. Managing Ethics in a Sales Environment. Customer Relationship Management (CRM) and Building Partnerships. The Selling Process -- Part 2: Organizing and Developing the Sales Force. Sale...

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Bibliographische Detailangaben
Hauptverfasser: Hair, Joseph F. 1944- (VerfasserIn), Anderson, Rolph E. 194X- (VerfasserIn), Mehta, Rajiv (VerfasserIn), Babin, Barry J. 1959- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, NJ Wiley [2020]
Ausgabe:Second edition
Schlagworte:
Zusammenfassung:Part 1: Twenty-First-Century Sales Force Management. Introduction to Sales Force Management and Its Evolving Roles. Managing Ethics in a Sales Environment. Customer Relationship Management (CRM) and Building Partnerships. The Selling Process -- Part 2: Organizing and Developing the Sales Force. Sales Forecasting and Budgeting. Sales Force Planning and Organizing. Time and Territory Management. Recruiting and Selecting the Sales Force -- Part 3: Managing and Directing Sales Force Efforts. Training the Sales Force. Sales Force Leadership. Sales Force Motivation. Sales Force Compensation -- Part 4: Controlling and Evaluating Sales Force Performance. Sales Organization Audit and Sales Analytics. Sales Force Performance Evaluation
Beschreibung:Includes bibliographical references and index
Beschreibung:xxxiii, 486, G-8, I-11 Seiten Illustrationen, Diagramme
ISBN:9781119702832

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