Propaganda and public relations in military recruitment: promoting military service in the twentieth and twenty-first centuries
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapt...
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Weitere Verfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London ; New York
Routledge
2021
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Schriftenreihe: | Routledge new directions in PR & communication research
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Schlagworte: | |
Online-Zugang: | DE-188 DE-706 URL des Erstveröffentlichers |
Zusammenfassung: | This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy |
Beschreibung: | 1 Online-Ressource (xviii, 255 Seiten) |
ISBN: | 9780429319624 |
DOI: | 10.4324/9780429319624 |
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520 | |a This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy | ||
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Datensatz im Suchindex
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author2 | Maartens, Brendan Bivins, Thomas H. 1947- |
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author_GND | (DE-588)1056164611 |
author_facet | Maartens, Brendan Bivins, Thomas H. 1947- |
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discipline | Allgemeines |
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doi_str_mv | 10.4324/9780429319624 |
era | Geschichte 1914- gnd |
era_facet | Geschichte 1914- |
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illustrated | Not Illustrated |
index_date | 2024-07-03T16:17:58Z |
indexdate | 2024-07-20T04:41:16Z |
institution | BVB |
isbn | 9780429319624 |
language | English |
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spelling | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries edited by Brendan Maarten and Thomas Bivins London ; New York Routledge 2021 1 Online-Ressource (xviii, 255 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge new directions in PR & communication research This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy Geschichte 1914- gnd rswk-swf Recruiting and enlistment / History / 20th century / Case studies Recruiting and enlistment / History / 21st century / Case studies Military service, Voluntary / History / 20th century / Case studies Military service, Voluntary / History / 21st century / Case studies Propaganda / History / 20th century / Case studies Propaganda / History / 21st century / Case studies BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Economic History bisacsh HISTORY / Military / General bisacsh Military service, Voluntary fast Propaganda fast Recruiting and enlistment fast Propaganda (DE-588)4076374-2 gnd rswk-swf Rekrutierung (DE-588)4177658-6 gnd rswk-swf Militär (DE-588)4039305-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Militär (DE-588)4039305-7 s Rekrutierung (DE-588)4177658-6 s Werbung (DE-588)4065541-6 s Propaganda (DE-588)4076374-2 s Geschichte 1914- z DE-604 Maartens, Brendan edt Bivins, Thomas H. 1947- (DE-588)1056164611 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-33392-8 https://doi.org/10.4324/9780429319624 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries Recruiting and enlistment / History / 20th century / Case studies Recruiting and enlistment / History / 21st century / Case studies Military service, Voluntary / History / 20th century / Case studies Military service, Voluntary / History / 21st century / Case studies Propaganda / History / 20th century / Case studies Propaganda / History / 21st century / Case studies BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Economic History bisacsh HISTORY / Military / General bisacsh Military service, Voluntary fast Propaganda fast Recruiting and enlistment fast Propaganda (DE-588)4076374-2 gnd Rekrutierung (DE-588)4177658-6 gnd Militär (DE-588)4039305-7 gnd Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4076374-2 (DE-588)4177658-6 (DE-588)4039305-7 (DE-588)4065541-6 (DE-588)4143413-4 |
title | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries |
title_auth | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries |
title_exact_search | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries |
title_exact_search_txtP | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries |
title_full | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries edited by Brendan Maarten and Thomas Bivins |
title_fullStr | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries edited by Brendan Maarten and Thomas Bivins |
title_full_unstemmed | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries edited by Brendan Maarten and Thomas Bivins |
title_short | Propaganda and public relations in military recruitment |
title_sort | propaganda and public relations in military recruitment promoting military service in the twentieth and twenty first centuries |
title_sub | promoting military service in the twentieth and twenty-first centuries |
topic | Recruiting and enlistment / History / 20th century / Case studies Recruiting and enlistment / History / 21st century / Case studies Military service, Voluntary / History / 20th century / Case studies Military service, Voluntary / History / 21st century / Case studies Propaganda / History / 20th century / Case studies Propaganda / History / 21st century / Case studies BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Economic History bisacsh HISTORY / Military / General bisacsh Military service, Voluntary fast Propaganda fast Recruiting and enlistment fast Propaganda (DE-588)4076374-2 gnd Rekrutierung (DE-588)4177658-6 gnd Militär (DE-588)4039305-7 gnd Werbung (DE-588)4065541-6 gnd |
topic_facet | Recruiting and enlistment / History / 20th century / Case studies Recruiting and enlistment / History / 21st century / Case studies Military service, Voluntary / History / 20th century / Case studies Military service, Voluntary / History / 21st century / Case studies Propaganda / History / 20th century / Case studies Propaganda / History / 21st century / Case studies BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Economic History HISTORY / Military / General Military service, Voluntary Propaganda Recruiting and enlistment Rekrutierung Militär Werbung Aufsatzsammlung |
url | https://doi.org/10.4324/9780429319624 |
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