Media psychology: exploration and application
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2021
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xvi, 275 Seiten Illustrationen |
| ISBN: | 9780367676223 9780367542337 |
Internformat
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Datensatz im Suchindex
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| adam_text | CONTENTS List of Figures Preface Acknowledgements 1 Introduction to media psychology vii ix xv 1 2 Consumer behavior and psychology 33 3 Research methods 69 4 Media and society 106 5 Media and culture 131 6 Media and advertising 156 7 Media messages 180 8 Media effects 211 9 Critical issues in media psychology 240 Index 265
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
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| adam_txt |
CONTENTS List of Figures Preface Acknowledgements 1 Introduction to media psychology vii ix xv 1 2 Consumer behavior and psychology 33 3 Research methods 69 4 Media and society 106 5 Media and culture 131 6 Media and advertising 156 7 Media messages 180 8 Media effects 211 9 Critical issues in media psychology 240 Index 265
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies. |
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| spelling | Kumar, Navin Verfasser (DE-588)1106458834 aut Media psychology exploration and application Navin Kumar London ; New York Routledge, Taylor & Francis Group 2021 xvi, 275 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Literaturangaben Psychologie (DE-588)4047704-6 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Medien (DE-588)4169187-8 s Psychologie (DE-588)4047704-6 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-13205-9 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032479562&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032479562&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Media psychology exploration and application |
| title_auth | Media psychology exploration and application |
| title_exact_search | Media psychology exploration and application |
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| title_full | Media psychology exploration and application Navin Kumar |
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| title_full_unstemmed | Media psychology exploration and application Navin Kumar |
| title_short | Media psychology |
| title_sort | media psychology exploration and application |
| title_sub | exploration and application |
| topic | Psychologie (DE-588)4047704-6 gnd Medien (DE-588)4169187-8 gnd |
| topic_facet | Psychologie Medien |
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