Building consumer-brand relationship in luxury brand management:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2021]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and E-Services (AMCRMES) Book Series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxv, 318 Seiten Illustrationen |
| ISBN: | 9781799843696 9781799852445 |
Internformat
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Datensatz im Suchindex
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Table of Contents Foreword by Marc Fetscherin.xiii Foreword by Pierre Valette-Florence. xv Foreword by Sandra Maria Correia Loureiro. xvii Preface.xix Acknowledgment. xxv Chapter 1 Understanding the Luxury Brand Consumer: A Proposed Conceptual Framework. 1 Natalie A. Mitchell, University of North Florida, USA Christine Kowalczyk, East Carolina University, USA Chapter 2 Consumer Behaviors and Perceptions Towards Luxury Brands. 24 Pınar Yürük-Kayapınar, Trakya University, Turkey Senem Ergan, Çanakkale Onsekiz Mart University, Turkey Chapter З New Luxury vs. Old Luxury: What Is the Definition of Luxury Brand?.45 Paula Rodrigues, Lusíada University of Porto, Portugal Ana Pinto Borges, Instituto Superior de Administração e Gestão, Portugal Chapter 4 Inconspicuous Luxury Consumption: Another Form of New Luxury?. 65 Ash Tolunay Kuşçu, Yeditepe
University, Turkey Chapter 5 Enhancing Consumer-Brand Relationships Through Luxury Brand Experiences. 86 Esra Ankan, Istanbul Bilgi University, Turkey
Chapter 6 Excellent Cuisine Worth a Detour: Dimensions of Luxury Dining Experiences. 108 Fernando Oliveira-Brochado, ISCTE, Lisbon University Institute, Portugal Chapter 7 Negative Customer Experience in Lifestyle Hotels: A Netnography Perspective.126 Manoel Vítor Santos, University of Porto, Portugal Amélia M. P. C. Brandão, University of Porto, Portugal Chapter 8 Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry. 158 Vera Lúcia Lourenço, Urbanização Quinta de São José, Portugal André Whiteman Catarino, Textile Engineering Department, University of Minho, Portugal Manuel José Fonseca, Polytechinc Institute of Viana do Castelo (IPVC), Portugal Bruno Barbosa Sousa, Polytechinc Institute of Cavado and Ave, Portugal Chapter 9 The Usage of Social Networks and Websites in International Luxury Brand Communication: An Example of the Automotive Sector.178 Murat Arslandere, Karamanoglu Mehmetbey University, Turkey Chapter 10 The Rise of Islamic Luxury: Current Trends.199 Muhammed Bilgehan Aytaç, Aksaray University, Turkey Chapter 11 The Role of Relational Marketing in Specific Contexts of Tourism: A Luxury Hotel Management
Perspective. 223 Bruno Barbosa Sousa, Polytechnic Institute of Cavado and Ave, Portugal Filipa Costa Magalhães, Polytechnic Institute of Cavado and Ave, Portugal Daniela Braga Soares, University of Minho, Portugal Chapter 12 Luxury Counterfeiting: Understanding Supply, Demand, and Anti-Counterfeiting Strategies.244 Nelson Borges Amaral, Ontario Tech University, Canada Compilation of References. 266 About the Contributors.312 Index 316 |
| adam_txt |
Table of Contents Foreword by Marc Fetscherin.xiii Foreword by Pierre Valette-Florence. xv Foreword by Sandra Maria Correia Loureiro. xvii Preface.xix Acknowledgment. xxv Chapter 1 Understanding the Luxury Brand Consumer: A Proposed Conceptual Framework. 1 Natalie A. Mitchell, University of North Florida, USA Christine Kowalczyk, East Carolina University, USA Chapter 2 Consumer Behaviors and Perceptions Towards Luxury Brands. 24 Pınar Yürük-Kayapınar, Trakya University, Turkey Senem Ergan, Çanakkale Onsekiz Mart University, Turkey Chapter З New Luxury vs. Old Luxury: What Is the Definition of Luxury Brand?.45 Paula Rodrigues, Lusíada University of Porto, Portugal Ana Pinto Borges, Instituto Superior de Administração e Gestão, Portugal Chapter 4 Inconspicuous Luxury Consumption: Another Form of New Luxury?. 65 Ash Tolunay Kuşçu, Yeditepe
University, Turkey Chapter 5 Enhancing Consumer-Brand Relationships Through Luxury Brand Experiences. 86 Esra Ankan, Istanbul Bilgi University, Turkey
Chapter 6 Excellent Cuisine Worth a Detour: Dimensions of Luxury Dining Experiences. 108 Fernando Oliveira-Brochado, ISCTE, Lisbon University Institute, Portugal Chapter 7 Negative Customer Experience in Lifestyle Hotels: A Netnography Perspective.126 Manoel Vítor Santos, University of Porto, Portugal Amélia M. P. C. Brandão, University of Porto, Portugal Chapter 8 Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry. 158 Vera Lúcia Lourenço, Urbanização Quinta de São José, Portugal André Whiteman Catarino, Textile Engineering Department, University of Minho, Portugal Manuel José Fonseca, Polytechinc Institute of Viana do Castelo (IPVC), Portugal Bruno Barbosa Sousa, Polytechinc Institute of Cavado and Ave, Portugal Chapter 9 The Usage of Social Networks and Websites in International Luxury Brand Communication: An Example of the Automotive Sector.178 Murat Arslandere, Karamanoglu Mehmetbey University, Turkey Chapter 10 The Rise of Islamic Luxury: Current Trends.199 Muhammed Bilgehan Aytaç, Aksaray University, Turkey Chapter 11 The Role of Relational Marketing in Specific Contexts of Tourism: A Luxury Hotel Management
Perspective. 223 Bruno Barbosa Sousa, Polytechnic Institute of Cavado and Ave, Portugal Filipa Costa Magalhães, Polytechnic Institute of Cavado and Ave, Portugal Daniela Braga Soares, University of Minho, Portugal Chapter 12 Luxury Counterfeiting: Understanding Supply, Demand, and Anti-Counterfeiting Strategies.244 Nelson Borges Amaral, Ontario Tech University, Canada Compilation of References. 266 About the Contributors.312 Index 316 |
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| spelling | Building consumer-brand relationship in luxury brand management Paula Rodrigues, Ana Pinto Borges Hershey, PA IGI Global [2021] xxv, 318 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and E-Services (AMCRMES) Book Series Premier reference source Luxuries / Marketing Brand name products / Management Customer relations Brand name products / Management fast Customer relations fast Luxuries / Marketing fast Luxusware (DE-588)4192135-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s Kundenmanagement (DE-588)4236865-0 s b DE-604 Rodrigues, Paula Cristina Lopes edt Borges, Ana Pinto 1980- (DE-588)1132252555 edt Erscheint auch als Online-Ausgabe 978-1-79984-370-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032474610&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Building consumer-brand relationship in luxury brand management Luxuries / Marketing Brand name products / Management Customer relations Brand name products / Management fast Customer relations fast Luxuries / Marketing fast Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
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| title | Building consumer-brand relationship in luxury brand management |
| title_auth | Building consumer-brand relationship in luxury brand management |
| title_exact_search | Building consumer-brand relationship in luxury brand management |
| title_exact_search_txtP | Building consumer-brand relationship in luxury brand management |
| title_full | Building consumer-brand relationship in luxury brand management Paula Rodrigues, Ana Pinto Borges |
| title_fullStr | Building consumer-brand relationship in luxury brand management Paula Rodrigues, Ana Pinto Borges |
| title_full_unstemmed | Building consumer-brand relationship in luxury brand management Paula Rodrigues, Ana Pinto Borges |
| title_short | Building consumer-brand relationship in luxury brand management |
| title_sort | building consumer brand relationship in luxury brand management |
| topic | Luxuries / Marketing Brand name products / Management Customer relations Brand name products / Management fast Customer relations fast Luxuries / Marketing fast Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Luxuries / Marketing Brand name products / Management Customer relations Luxusware Markenpolitik Kundenmanagement Aufsatzsammlung |
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