Research companion to language and country branding:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2020
|
| Schriftenreihe: | Routledge studies in language and identity
Routledge handbooks |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | xxi, 411 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9780367343590 9780367566654 |
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Datensatz im Suchindex
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| adam_text | CONTENTS List offigures List of tables Contributors Acknowledgments Disclaimer X xiii xiv xx xxi Introduction Irene Theodoropoulou and Johanna Tovar 1 PART I Nationalism and country branding 35 Nationalism and politics 1 Enregistering the nation: Bolsonaro s populist branding of Brazil Daniel N. Silva 37 2 The sociolingüístic saflxonisation of India Jaspal Naveel Singh 57 3 “There is a wonderfully contrary spirit among the British people”: Conservative MPs’ (unsuccessful branding of the British nation in the Brexit debate Nora Wenzl 72 Nationalism and diversity 4 The overflow of Peru’s country brand: National narratives, recognition, and moral brandedness in neoliberal Peru Gisela Cânepa Koch vii 93
Contents 5 Sociocultural diversity: An opportunity for branding or a problem?—the case of Chile 109 Ignacio López Escarcena Nationalism and cosmopolitanism 6 “The sweet life” and the Russian nation: The role of a TV serial in the process of nation branding 127 Katharina Klingseis 7 Singapore’s nation branding through language policy: ‘Commercial nationalism’ and internal tensions 145 Luke Lu 8 Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan 163 Juldyz Smagulova and Kara Fleming 9 The republic’s new clothes: Reimaging and branding a post-reunification Germany 183 Johanna Tovar Nationalism and time 10 The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events 205 Jackie Jia Lou 11 “Deliver amazing”: Qatar as a branded architectural discourse in World Cup 2022 219 Irene Theodoropoulou Nationalism and (in)authenticity 12 National anxieties in polite disguise: Cool Japan branding and the inversion of globalization 239 Rebecca Carlson 13 Translation, transliteration, and translingualization: On the possibilities of ‘Korea’ in the linguistic landscape Jerry Won Lee viii 259
Contents PART II Place and country branding 279 Place as branded destination 14 “Milano, a place to be”: Expo 2015 and the chronotopic rebranding of Italy s moral capital Aurora Donzelli 281 15 “We all sell wine, but it comes back to the land really”: The narrative construction of place in Australian wine branding Kerrilee Lockyer 299 16 Social media branding: The case of Mykonos, Greece on Facebook Irene Theodoropoulou 313 17 Place branding in its place AsifAgha 332 Place as a tourism-related brand 18 Potential of destination branding for tourism promotion in Cameroon Evelyne N. Tegomoh and Jeff M. Molombe 351 19 Tale of Two Cities: Tourist destination branding and its role in nation branding in France Adam Wilson 372 20 Conflicts over authenticity and overtourism in destination branding: ‘Blame the Bieber effect’ in Iceland Natalia Yannopoulou, Koblarp Chandrasapth, and Darren Kelsey 389 Index 407 ix
CONTENTS List offigures List of tables Contributors Acknowledgments Disclaimer X xiii xiv xx xxi Introduction Irene Theodoropoulou and Johanna Tovar 1 PART I Nationalism and country branding 35 Nationalism and politics 1 Enregistering the nation: Bolsonaro s populist branding of Brazil Daniel N. Silva 37 2 The sociolingüístic saflxonisation of India Jaspal Naveel Singh 57 3 “There is a wonderfully contrary spirit among the British people”: Conservative MPs’ (unsuccessful branding of the British nation in the Brexit debate Nora Wenzl 72 Nationalism and diversity 4 The overflow of Peru’s country brand: National narratives, recognition, and moral brandedness in neoliberal Peru Gisela Cânepa Koch vii 93
Contents 5 Sociocultural diversity: An opportunity for branding or a problem?—the case of Chile 109 Ignacio López Escarcena Nationalism and cosmopolitanism 6 “The sweet life” and the Russian nation: The role of a TV serial in the process of nation branding 127 Katharina Klingseis 7 Singapore’s nation branding through language policy: ‘Commercial nationalism’ and internal tensions 145 Luke Lu 8 Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan 163 Juldyz Smagulova and Kara Fleming 9 The republic’s new clothes: Reimaging and branding a post-reunification Germany 183 Johanna Tovar Nationalism and time 10 The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events 205 Jackie Jia Lou 11 “Deliver amazing”: Qatar as a branded architectural discourse in World Cup 2022 219 Irene Theodoropoulou Nationalism and (in)authenticity 12 National anxieties in polite disguise: Cool Japan branding and the inversion of globalization 239 Rebecca Carlson 13 Translation, transliteration, and translingualization: On the possibilities of ‘Korea’ in the linguistic landscape Jerry Won Lee viii 259
Contents PART II Place and country branding 279 Place as branded destination 14 “Milano, a place to be”: Expo 2015 and the chronotopic rebranding of Italy s moral capital Aurora Donzelli 281 15 “We all sell wine, but it comes back to the land really”: The narrative construction of place in Australian wine branding Kerrilee Lockyer 299 16 Social media branding: The case of Mykonos, Greece on Facebook Irene Theodoropoulou 313 17 Place branding in its place AsifAgha 332 Place as a tourism-related brand 18 Potential of destination branding for tourism promotion in Cameroon Evelyne N. Tegomoh and Jeff M. Molombe 351 19 Tale of Two Cities: Tourist destination branding and its role in nation branding in France Adam Wilson 372 20 Conflicts over authenticity and overtourism in destination branding: ‘Blame the Bieber effect’ in Iceland Natalia Yannopoulou, Koblarp Chandrasapth, and Darren Kelsey 389 Index 407 ix
|
| adam_txt |
CONTENTS List offigures List of tables Contributors Acknowledgments Disclaimer X xiii xiv xx xxi Introduction Irene Theodoropoulou and Johanna Tovar 1 PART I Nationalism and country branding 35 Nationalism and politics 1 Enregistering the nation: Bolsonaro s populist branding of Brazil Daniel N. Silva 37 2 The sociolingüístic saflxonisation of India Jaspal Naveel Singh 57 3 “There is a wonderfully contrary spirit among the British people”: Conservative MPs’ (unsuccessful branding of the British nation in the Brexit debate Nora Wenzl 72 Nationalism and diversity 4 The overflow of Peru’s country brand: National narratives, recognition, and moral brandedness in neoliberal Peru Gisela Cânepa Koch vii 93
Contents 5 Sociocultural diversity: An opportunity for branding or a problem?—the case of Chile 109 Ignacio López Escarcena Nationalism and cosmopolitanism 6 “The sweet life” and the Russian nation: The role of a TV serial in the process of nation branding 127 Katharina Klingseis 7 Singapore’s nation branding through language policy: ‘Commercial nationalism’ and internal tensions 145 Luke Lu 8 Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan 163 Juldyz Smagulova and Kara Fleming 9 The republic’s new clothes: Reimaging and branding a post-reunification Germany 183 Johanna Tovar Nationalism and time 10 The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events 205 Jackie Jia Lou 11 “Deliver amazing”: Qatar as a branded architectural discourse in World Cup 2022 219 Irene Theodoropoulou Nationalism and (in)authenticity 12 National anxieties in polite disguise: Cool Japan branding and the inversion of globalization 239 Rebecca Carlson 13 Translation, transliteration, and translingualization: On the possibilities of ‘Korea’ in the linguistic landscape Jerry Won Lee viii 259
Contents PART II Place and country branding 279 Place as branded destination 14 “Milano, a place to be”: Expo 2015 and the chronotopic rebranding of Italy s moral capital Aurora Donzelli 281 15 “We all sell wine, but it comes back to the land really”: The narrative construction of place in Australian wine branding Kerrilee Lockyer 299 16 Social media branding: The case of Mykonos, Greece on Facebook Irene Theodoropoulou 313 17 Place branding in its place AsifAgha 332 Place as a tourism-related brand 18 Potential of destination branding for tourism promotion in Cameroon Evelyne N. Tegomoh and Jeff M. Molombe 351 19 Tale of Two Cities: Tourist destination branding and its role in nation branding in France Adam Wilson 372 20 Conflicts over authenticity and overtourism in destination branding: ‘Blame the Bieber effect’ in Iceland Natalia Yannopoulou, Koblarp Chandrasapth, and Darren Kelsey 389 Index 407 ix
CONTENTS List offigures List of tables Contributors Acknowledgments Disclaimer X xiii xiv xx xxi Introduction Irene Theodoropoulou and Johanna Tovar 1 PART I Nationalism and country branding 35 Nationalism and politics 1 Enregistering the nation: Bolsonaro s populist branding of Brazil Daniel N. Silva 37 2 The sociolingüístic saflxonisation of India Jaspal Naveel Singh 57 3 “There is a wonderfully contrary spirit among the British people”: Conservative MPs’ (unsuccessful branding of the British nation in the Brexit debate Nora Wenzl 72 Nationalism and diversity 4 The overflow of Peru’s country brand: National narratives, recognition, and moral brandedness in neoliberal Peru Gisela Cânepa Koch vii 93
Contents 5 Sociocultural diversity: An opportunity for branding or a problem?—the case of Chile 109 Ignacio López Escarcena Nationalism and cosmopolitanism 6 “The sweet life” and the Russian nation: The role of a TV serial in the process of nation branding 127 Katharina Klingseis 7 Singapore’s nation branding through language policy: ‘Commercial nationalism’ and internal tensions 145 Luke Lu 8 Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan 163 Juldyz Smagulova and Kara Fleming 9 The republic’s new clothes: Reimaging and branding a post-reunification Germany 183 Johanna Tovar Nationalism and time 10 The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events 205 Jackie Jia Lou 11 “Deliver amazing”: Qatar as a branded architectural discourse in World Cup 2022 219 Irene Theodoropoulou Nationalism and (in)authenticity 12 National anxieties in polite disguise: Cool Japan branding and the inversion of globalization 239 Rebecca Carlson 13 Translation, transliteration, and translingualization: On the possibilities of ‘Korea’ in the linguistic landscape Jerry Won Lee viii 259
Contents PART II Place and country branding 279 Place as branded destination 14 “Milano, a place to be”: Expo 2015 and the chronotopic rebranding of Italy s moral capital Aurora Donzelli 281 15 “We all sell wine, but it comes back to the land really”: The narrative construction of place in Australian wine branding Kerrilee Lockyer 299 16 Social media branding: The case of Mykonos, Greece on Facebook Irene Theodoropoulou 313 17 Place branding in its place AsifAgha 332 Place as a tourism-related brand 18 Potential of destination branding for tourism promotion in Cameroon Evelyne N. Tegomoh and Jeff M. Molombe 351 19 Tale of Two Cities: Tourist destination branding and its role in nation branding in France Adam Wilson 372 20 Conflicts over authenticity and overtourism in destination branding: ‘Blame the Bieber effect’ in Iceland Natalia Yannopoulou, Koblarp Chandrasapth, and Darren Kelsey 389 Index 407 ix |
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| series2 | Routledge studies in language and identity Routledge handbooks |
| spelling | Research companion to language and country branding edited by Irene Theodoropoulou and Johanna Tovar London ; New York Routledge 2020 xxi, 411 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Routledge studies in language and identity Routledge handbooks Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke Markenimage (DE-588)4136439-9 gnd rswk-swf Nationalstaat (DE-588)4041331-7 gnd rswk-swf Soziolinguistik (DE-588)4077623-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Sociolinguistics Group identity Branding (Marketing) National characteristics / Social aspects Language and languages / Political aspects Language and culture (DE-588)4143413-4 Aufsatzsammlung gnd-content Soziolinguistik (DE-588)4077623-2 s Nationalstaat (DE-588)4041331-7 s Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s b DE-604 Theodoropoulou, Irene (DE-588)1066799571 edt Tovar, Johanna (DE-588)1223632202 edt Erscheint auch als Online-Ausgabe 978-0-429-32525-0 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032472111&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032472111&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Research companion to language and country branding Markenimage (DE-588)4136439-9 gnd Nationalstaat (DE-588)4041331-7 gnd Soziolinguistik (DE-588)4077623-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4041331-7 (DE-588)4077623-2 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | Research companion to language and country branding |
| title_auth | Research companion to language and country branding |
| title_exact_search | Research companion to language and country branding |
| title_exact_search_txtP | Research companion to language and country branding |
| title_full | Research companion to language and country branding edited by Irene Theodoropoulou and Johanna Tovar |
| title_fullStr | Research companion to language and country branding edited by Irene Theodoropoulou and Johanna Tovar |
| title_full_unstemmed | Research companion to language and country branding edited by Irene Theodoropoulou and Johanna Tovar |
| title_short | Research companion to language and country branding |
| title_sort | research companion to language and country branding |
| topic | Markenimage (DE-588)4136439-9 gnd Nationalstaat (DE-588)4041331-7 gnd Soziolinguistik (DE-588)4077623-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenimage Nationalstaat Soziolinguistik Markenpolitik Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032472111&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032472111&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT theodoropoulouirene researchcompaniontolanguageandcountrybranding AT tovarjohanna researchcompaniontolanguageandcountrybranding |
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Inhaltsverzeichnis