Interactive Broadband Media: A Guide for a Successful Take-Off
Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Vieweg+Teubner Verlag
2002
|
| Ausgabe: | 2nd ed. 2002 |
| Schriftenreihe: | XEdition Accenture
|
| Schlagworte: | |
| Online-Zugang: | DE-706 URL des Eerstveröffentlichers |
| Zusammenfassung: | Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be. During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today? This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly |
| Beschreibung: | 1 Online-Ressource (XIV, 183 p. 79 illus) |
| ISBN: | 9783322868671 |
| DOI: | 10.1007/978-3-322-86867-1 |
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| edition | 2nd ed. 2002 |
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| isbn | 9783322868671 |
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| spelling | Mohr, Nikolaus Verfasser aut Interactive Broadband Media A Guide for a Successful Take-Off by Nikolaus Mohr, Gerhard P. Thomas 2nd ed. 2002 Wiesbaden Vieweg+Teubner Verlag 2002 1 Online-Ressource (XIV, 183 p. 79 illus) txt rdacontent c rdamedia cr rdacarrier XEdition Accenture Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be. During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today? This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly Computer Applications Engineering, general Application software Engineering Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Interaktive Medien (DE-588)4642838-0 gnd rswk-swf Breitbandkommunikation (DE-588)4008113-8 gnd rswk-swf Interaktive Medien (DE-588)4642838-0 s Breitbandkommunikation (DE-588)4008113-8 s Medienwirtschaft (DE-588)4129410-5 s DE-604 Thomas, Gerhard P. aut Erscheint auch als Druck-Ausgabe 9783322868695 Erscheint auch als Druck-Ausgabe 9783322868688 Erscheint auch als Druck-Ausgabe 9783528157814 https://doi.org/10.1007/978-3-322-86867-1 Verlag URL des Eerstveröffentlichers Volltext |
| spellingShingle | Mohr, Nikolaus Thomas, Gerhard P. Interactive Broadband Media A Guide for a Successful Take-Off Computer Applications Engineering, general Application software Engineering Medienwirtschaft (DE-588)4129410-5 gnd Interaktive Medien (DE-588)4642838-0 gnd Breitbandkommunikation (DE-588)4008113-8 gnd |
| subject_GND | (DE-588)4129410-5 (DE-588)4642838-0 (DE-588)4008113-8 |
| title | Interactive Broadband Media A Guide for a Successful Take-Off |
| title_auth | Interactive Broadband Media A Guide for a Successful Take-Off |
| title_exact_search | Interactive Broadband Media A Guide for a Successful Take-Off |
| title_exact_search_txtP | Interactive Broadband Media A Guide for a Successful Take-Off |
| title_full | Interactive Broadband Media A Guide for a Successful Take-Off by Nikolaus Mohr, Gerhard P. Thomas |
| title_fullStr | Interactive Broadband Media A Guide for a Successful Take-Off by Nikolaus Mohr, Gerhard P. Thomas |
| title_full_unstemmed | Interactive Broadband Media A Guide for a Successful Take-Off by Nikolaus Mohr, Gerhard P. Thomas |
| title_short | Interactive Broadband Media |
| title_sort | interactive broadband media a guide for a successful take off |
| title_sub | A Guide for a Successful Take-Off |
| topic | Computer Applications Engineering, general Application software Engineering Medienwirtschaft (DE-588)4129410-5 gnd Interaktive Medien (DE-588)4642838-0 gnd Breitbandkommunikation (DE-588)4008113-8 gnd |
| topic_facet | Computer Applications Engineering, general Application software Engineering Medienwirtschaft Interaktive Medien Breitbandkommunikation |
| url | https://doi.org/10.1007/978-3-322-86867-1 |
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