Shoveling smoke: advertising and globalization in contemporary India
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
2003
|
| Schlagworte: | |
| Online-Zugang: | UBT01 Volltext |
| Beschreibung: | Includes bibliographical references (pages [331]-349) and index Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II. |
| Beschreibung: | 1 Online-Ressource (xi, 364 Seiten) Illustrationen |
| ISBN: | 9780822385196 0822385198 |
| DOI: | 10.1215/9780822385196 |
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| spelling | Mazzarella, William 1969- aut Shoveling smoke advertising and globalization in contemporary India William Mazzarella Durham Duke University Press 2003 1 Online-Ressource (xi, 364 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages [331]-349) and index Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II. Advertising India Advertising Social aspects India Marketing India Consumption (Economics) India Globalization Economic aspects India Werbung (DE-588)4065541-6 gnd rswk-swf Indien (DE-588)4026722-2 gnd rswk-swf Electronic books Indien (DE-588)4026722-2 g Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Druck-Ausgabe 0822331098 Erscheint auch als Druck-Ausgabe 9780822331094 Erscheint auch als Druck-Ausgabe 0822331454 Erscheint auch als Druck-Ausgabe 9780822331452 https://doi.org/10.1215/9780822385196 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mazzarella, William 1969- Shoveling smoke advertising and globalization in contemporary India Advertising India Advertising Social aspects India Marketing India Consumption (Economics) India Globalization Economic aspects India Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4026722-2 |
| title | Shoveling smoke advertising and globalization in contemporary India |
| title_auth | Shoveling smoke advertising and globalization in contemporary India |
| title_exact_search | Shoveling smoke advertising and globalization in contemporary India |
| title_exact_search_txtP | Shoveling smoke advertising and globalization in contemporary India |
| title_full | Shoveling smoke advertising and globalization in contemporary India William Mazzarella |
| title_fullStr | Shoveling smoke advertising and globalization in contemporary India William Mazzarella |
| title_full_unstemmed | Shoveling smoke advertising and globalization in contemporary India William Mazzarella |
| title_short | Shoveling smoke |
| title_sort | shoveling smoke advertising and globalization in contemporary india |
| title_sub | advertising and globalization in contemporary India |
| topic | Advertising India Advertising Social aspects India Marketing India Consumption (Economics) India Globalization Economic aspects India Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising India Advertising Social aspects India Marketing India Consumption (Economics) India Globalization Economic aspects India Werbung Indien |
| url | https://doi.org/10.1215/9780822385196 |
| work_keys_str_mv | AT mazzarellawilliam shovelingsmokeadvertisingandglobalizationincontemporaryindia |