Joy: using strategic communication to improve well-being and organizational success
This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publi...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Publishing
2021
|
| Ausgabe: | First edition |
| Schriftenreihe: | Advances in public relations and communication management
volume 5 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-M347 DE-92 DE-863 DE-862 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-384 Volltext |
| Zusammenfassung: | This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community |
| Beschreibung: | 1 Online-Ressource (xxii, 229 Seiten) |
| ISBN: | 9781800432406 9781800432420 |
| DOI: | 10.1108/s2398-3914202105 |
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| 245 | 1 | 0 | |a Joy |b using strategic communication to improve well-being and organizational success |c edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), Sabine Einwiller (University of Vienna, Austria) |
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| owner_facet | DE-634 DE-1043 DE-M347 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xxii, 229 Seiten) |
| psigel | ZDB-30-PQE ZDB-55-BME ZDB-55-ESS ZDB-1-EPB ZDB-55-BME20 ZDB-55-BME21 ZDB-55-BME ZDB-55-BME20 ZDB-55-BME UER_Paketkauf_2020 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Emerald Publishing |
| record_format | marc |
| series | Advances in public relations and communication management |
| series2 | Advances in public relations and communication management |
| spellingShingle | Joy using strategic communication to improve well-being and organizational success Advances in public relations and communication management |
| title | Joy using strategic communication to improve well-being and organizational success |
| title_auth | Joy using strategic communication to improve well-being and organizational success |
| title_exact_search | Joy using strategic communication to improve well-being and organizational success |
| title_exact_search_txtP | Joy using strategic communication to improve well-being and organizational success |
| title_full | Joy using strategic communication to improve well-being and organizational success edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), Sabine Einwiller (University of Vienna, Austria) |
| title_fullStr | Joy using strategic communication to improve well-being and organizational success edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), Sabine Einwiller (University of Vienna, Austria) |
| title_full_unstemmed | Joy using strategic communication to improve well-being and organizational success edited by Ana Tkalac Verčič (University of Zagreb, Croatia), Ralph Tench (Leeds Beckett University, UK), Sabine Einwiller (University of Vienna, Austria) |
| title_short | Joy |
| title_sort | joy using strategic communication to improve well being and organizational success |
| title_sub | using strategic communication to improve well-being and organizational success |
| url | https://doi.org/10.1108/s2398-3914202105 |
| volume_link | (DE-604)BV043861581 |
| work_keys_str_mv | AT tkalacvercicana joyusingstrategiccommunicationtoimprovewellbeingandorganizationalsuccess AT tenchralph joyusingstrategiccommunicationtoimprovewellbeingandorganizationalsuccess AT einwillersabine joyusingstrategiccommunicationtoimprovewellbeingandorganizationalsuccess |