The aging consumer: perspectives from psychology and marketing
"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with res...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2021
|
| Ausgabe: | 2nd Edition |
| Schriftenreihe: | Marketing and consumer psychology series
|
| Schlagworte: | |
| Zusammenfassung: | "The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in as fields concerned with the societal implications of an aging population, such as economics, policy, law"-- |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xxxii, 347 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367360948 9780367360931 |
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Datensatz im Suchindex
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| index_date | 2024-07-03T16:10:05Z |
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| spelling | The aging consumer perspectives from psychology and marketing edited by Aimee Drolet and Carolyn Yoon 2nd Edition New York ; London Routledge, Taylor & Francis Group 2021 xxxii, 347 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing and consumer psychology series Literaturangaben "The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in as fields concerned with the societal implications of an aging population, such as economics, policy, law"-- Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Bevölkerungsentwicklung (DE-588)4006292-2 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Ältere Menschen / (DE-627)091346630 / (DE-STW)15904-2 Konsumentenverhalten / (DE-627)091371848 / (DE-STW)10300-3 Marketing / (DE-627)091376297 / (DE-STW)12766-3 Older consumers Consumer behavior Consumption (Economics) Marketing / Psychological aspects (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Bevölkerungsentwicklung (DE-588)4006292-2 s Alter (DE-588)4001446-0 s Verbraucherverhalten (DE-588)4062644-1 s Entscheidungsverhalten (DE-588)4113448-5 s DE-604 Drolet, Aimee Leigh 1970- (DE-588)142180009 edt Yoon, Carolyn 1960- (DE-588)1218810858 edt |
| spellingShingle | The aging consumer perspectives from psychology and marketing Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd Bevölkerungsentwicklung (DE-588)4006292-2 gnd Alter (DE-588)4001446-0 gnd |
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| title | The aging consumer perspectives from psychology and marketing |
| title_auth | The aging consumer perspectives from psychology and marketing |
| title_exact_search | The aging consumer perspectives from psychology and marketing |
| title_exact_search_txtP | The aging consumer perspectives from psychology and marketing |
| title_full | The aging consumer perspectives from psychology and marketing edited by Aimee Drolet and Carolyn Yoon |
| title_fullStr | The aging consumer perspectives from psychology and marketing edited by Aimee Drolet and Carolyn Yoon |
| title_full_unstemmed | The aging consumer perspectives from psychology and marketing edited by Aimee Drolet and Carolyn Yoon |
| title_short | The aging consumer |
| title_sort | the aging consumer perspectives from psychology and marketing |
| title_sub | perspectives from psychology and marketing |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd Bevölkerungsentwicklung (DE-588)4006292-2 gnd Alter (DE-588)4001446-0 gnd |
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