APA-Zitierstil (7. Ausg.)

Phillips, J. J., Fu, F. Q., Phillips, P. P., & Yi, H. (2020). ROI in marketing: The design thinking approach to measure, prove, and improve the value of marketing. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Phillips, Jack J., Frank Q. Fu, Patricia Pulliam Phillips, und Hong Yi. ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. New York ; Chicago ; San Francisco ; Athens ; London ; Madrid ; Mexico City ; Milan ; New Delhi ; Singapore ; Sydney ; Toronto: McGraw-Hill, 2020.

MLA-Zitierstil (9. Ausg.)

Phillips, Jack J., et al. ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. McGraw-Hill, 2020.