ROI in marketing: the design thinking approach to measure, prove, and improve the value of marketing
"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are work...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; Chicago ; San Francisco ; Athens ; London ; Madrid ; Mexico City ; Milan ; New Delhi ; Singapore ; Sydney ; Toronto
McGraw-Hill
[2020]
|
| Schlagworte: | |
| Online-Zugang: | EUV01 FHD01 |
| Zusammenfassung: | "Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at top efficiency and effectiveness? To ensure projects are aligned to business objectives, marketing professionals need a credible, proven evaluation process to measure impact and calculate your return on investment. In ROI in Marketing, the team at ROI Institute reveals their proven, unique ROI Methodology to do just that. Using their data-driven three-part process, you'll learn how to understand the customer better, so you can focus on the critical components of the customer decision-making process. Learn how to analyze and learn from any past failures, and how to adjust and improve the value-including the financial ROI-of current and future marketing campaigns and initiatives"-- |
| Beschreibung: | Jahresangabe von der Ebook Central Frontpage |
| Beschreibung: | 1 Online-Ressource Diagramme |
| ISBN: | 9781260460438 1260460436 |
Internformat
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| 650 | 7 | |a Rate of return |2 fast | |
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Datensatz im Suchindex
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| author | Phillips, Jack J. 1945- Fu, Frank Q. Phillips, Patricia Pulliam Yi, Hong |
| author_GND | (DE-588)136127509 (DE-588)134027450 (DE-588)1213674972 |
| author_facet | Phillips, Jack J. 1945- Fu, Frank Q. Phillips, Patricia Pulliam Yi, Hong |
| author_role | aut aut aut aut |
| author_sort | Phillips, Jack J. 1945- |
| author_variant | j j p jj jjp f q f fq fqf p p p pp ppp h y hy |
| building | Verbundindex |
| bvnumber | BV047055840 |
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| ctrlnum | (OCoLC)1226702286 (DE-599)BVBBV047055840 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047055840 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:09:48Z |
| indexdate | 2024-07-10T09:01:20Z |
| institution | BVB |
| isbn | 9781260460438 1260460436 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032463109 |
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| publishDate | 2020 |
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| publisher | McGraw-Hill |
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| spelling | Phillips, Jack J. 1945- Verfasser (DE-588)136127509 aut ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Jack J. Phillips (PhD), Frank Q. Fu (PhD, CPT), Patricia Pulliam Phillips (PhD, CPT) and Hong Yi (CTP) New York ; Chicago ; San Francisco ; Athens ; London ; Madrid ; Mexico City ; Milan ; New Delhi ; Singapore ; Sydney ; Toronto McGraw-Hill [2020] 1 Online-Ressource Diagramme txt rdacontent c rdamedia cr rdacarrier Jahresangabe von der Ebook Central Frontpage "Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at top efficiency and effectiveness? To ensure projects are aligned to business objectives, marketing professionals need a credible, proven evaluation process to measure impact and calculate your return on investment. In ROI in Marketing, the team at ROI Institute reveals their proven, unique ROI Methodology to do just that. Using their data-driven three-part process, you'll learn how to understand the customer better, so you can focus on the critical components of the customer decision-making process. Learn how to analyze and learn from any past failures, and how to adjust and improve the value-including the financial ROI-of current and future marketing campaigns and initiatives"-- Marketing Rate of return Marketing fast Rate of return fast Fu, Frank Q. Verfasser aut Phillips, Patricia Pulliam Verfasser (DE-588)134027450 aut Yi, Hong Verfasser (DE-588)1213674972 aut Erscheint auch als Druck-Ausgabe 978-1-26-046042-1 1-26-046042-8 |
| spellingShingle | Phillips, Jack J. 1945- Fu, Frank Q. Phillips, Patricia Pulliam Yi, Hong ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Marketing Rate of return Marketing fast Rate of return fast |
| title | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing |
| title_auth | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing |
| title_exact_search | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing |
| title_exact_search_txtP | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing |
| title_full | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Jack J. Phillips (PhD), Frank Q. Fu (PhD, CPT), Patricia Pulliam Phillips (PhD, CPT) and Hong Yi (CTP) |
| title_fullStr | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Jack J. Phillips (PhD), Frank Q. Fu (PhD, CPT), Patricia Pulliam Phillips (PhD, CPT) and Hong Yi (CTP) |
| title_full_unstemmed | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Jack J. Phillips (PhD), Frank Q. Fu (PhD, CPT), Patricia Pulliam Phillips (PhD, CPT) and Hong Yi (CTP) |
| title_short | ROI in marketing |
| title_sort | roi in marketing the design thinking approach to measure prove and improve the value of marketing |
| title_sub | the design thinking approach to measure, prove, and improve the value of marketing |
| topic | Marketing Rate of return Marketing fast Rate of return fast |
| topic_facet | Marketing Rate of return |
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