Public communication campaigns: theoretical principles and practical applications
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
2009
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| ISBN: | 0-8058-6449-0 |
Internformat
MARC
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| 100 | 1 | |a Rice, Ronald E. |0 (DE-588)170416593 |4 aut | |
| 245 | 1 | 0 | |a Public communication campaigns |b theoretical principles and practical applications |c Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University |
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| 773 | 0 | 8 | |t Media effects / ed. by Jennings Bryant ... |b 3. ed. |d New York [u.a.], 2009 |g Seite 436-468 |k Communication series |w (DE-604)BV035289772 |z 0-8058-6449-0 |
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| spelling | Rice, Ronald E. (DE-588)170416593 aut Public communication campaigns theoretical principles and practical applications Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University 2009 txt rdacontent n rdamedia nc rdacarrier Atkin, Charles K. 1945- (DE-588)115811897X aut pages:436-468 Media effects / ed. by Jennings Bryant ... 3. ed. New York [u.a.], 2009 Seite 436-468 Communication series (DE-604)BV035289772 0-8058-6449-0 |
| spellingShingle | Rice, Ronald E. Atkin, Charles K. 1945- Public communication campaigns theoretical principles and practical applications |
| title | Public communication campaigns theoretical principles and practical applications |
| title_auth | Public communication campaigns theoretical principles and practical applications |
| title_exact_search | Public communication campaigns theoretical principles and practical applications |
| title_exact_search_txtP | Public communication campaigns theoretical principles and practical applications |
| title_full | Public communication campaigns theoretical principles and practical applications Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University |
| title_fullStr | Public communication campaigns theoretical principles and practical applications Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University |
| title_full_unstemmed | Public communication campaigns theoretical principles and practical applications Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University |
| title_short | Public communication campaigns |
| title_sort | public communication campaigns theoretical principles and practical applications |
| title_sub | theoretical principles and practical applications |
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