Public communication campaigns: theoretical principles and practical applications
Gespeichert in:
Hauptverfasser: | , |
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Format: | Artikel |
Sprache: | English |
Veröffentlicht: |
2009
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ISBN: | 0-8058-6449-0 |
Internformat
MARC
LEADER | 00000naa a2200000 c 4500 | ||
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003 | DE-604 | ||
007 | t | ||
008 | 201208s2009 |||| 00||| eng d | ||
035 | |a (DE-599)BVBBV047053473 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-M472 | ||
100 | 1 | |a Rice, Ronald E. |0 (DE-588)170416593 |4 aut | |
245 | 1 | 0 | |a Public communication campaigns |b theoretical principles and practical applications |c Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University |
264 | 1 | |c 2009 | |
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
700 | 1 | |a Atkin, Charles K. |d 1945- |0 (DE-588)115811897X |4 aut | |
773 | 1 | 8 | |g pages:436-468 |
773 | 0 | 8 | |t Media effects / ed. by Jennings Bryant ... |b 3. ed. |d New York [u.a.], 2009 |g Seite 436-468 |k Communication series |w (DE-604)BV035289772 |z 0-8058-6449-0 |
941 | |s 436-468 |
Datensatz im Suchindex
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author | Rice, Ronald E. Atkin, Charles K. 1945- |
author_GND | (DE-588)170416593 (DE-588)115811897X |
author_facet | Rice, Ronald E. Atkin, Charles K. 1945- |
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spelling | Rice, Ronald E. (DE-588)170416593 aut Public communication campaigns theoretical principles and practical applications Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University 2009 txt rdacontent n rdamedia nc rdacarrier Atkin, Charles K. 1945- (DE-588)115811897X aut pages:436-468 Media effects / ed. by Jennings Bryant ... 3. ed. New York [u.a.], 2009 Seite 436-468 Communication series (DE-604)BV035289772 0-8058-6449-0 |
spellingShingle | Rice, Ronald E. Atkin, Charles K. 1945- Public communication campaigns theoretical principles and practical applications |
title | Public communication campaigns theoretical principles and practical applications |
title_auth | Public communication campaigns theoretical principles and practical applications |
title_exact_search | Public communication campaigns theoretical principles and practical applications |
title_exact_search_txtP | Public communication campaigns theoretical principles and practical applications |
title_full | Public communication campaigns theoretical principles and practical applications Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University |
title_fullStr | Public communication campaigns theoretical principles and practical applications Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University |
title_full_unstemmed | Public communication campaigns theoretical principles and practical applications Ronald E. Rice, University of California at Santa Barbara, Charles K. Atkin, Michigan State University |
title_short | Public communication campaigns |
title_sort | public communication campaigns theoretical principles and practical applications |
title_sub | theoretical principles and practical applications |
work_keys_str_mv | AT riceronalde publiccommunicationcampaignstheoreticalprinciplesandpracticalapplications AT atkincharlesk publiccommunicationcampaignstheoreticalprinciplesandpracticalapplications |