Prescription TV: Therapeutic Discourse in the Hospital and at Home
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then mo...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
[2012]
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UBG01 UPA01 Volltext |
| Zusammenfassung: | Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Okt 2020) |
| Beschreibung: | 1 online resource (216 pages) 15 illustrations |
| ISBN: | 9780822394747 |
| DOI: | 10.1515/9780822394747 |
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| spelling | Fuqua, Joy V. 1962- Verfasser (DE-588)1027617735 aut Prescription TV Therapeutic Discourse in the Hospital and at Home Joy V. Fuqua Durham Duke University Press [2012] © 2012 1 online resource (216 pages) 15 illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Okt 2020) Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient In English PERFORMING ARTS / Television / History & Criticism bisacsh Hospital patients Services for Patients Services for Television broadcasting Health aspects Television in medicine https://doi.org/10.1515/9780822394747 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Fuqua, Joy V. 1962- Prescription TV Therapeutic Discourse in the Hospital and at Home PERFORMING ARTS / Television / History & Criticism bisacsh Hospital patients Services for Patients Services for Television broadcasting Health aspects Television in medicine |
| title | Prescription TV Therapeutic Discourse in the Hospital and at Home |
| title_auth | Prescription TV Therapeutic Discourse in the Hospital and at Home |
| title_exact_search | Prescription TV Therapeutic Discourse in the Hospital and at Home |
| title_exact_search_txtP | Prescription TV Therapeutic Discourse in the Hospital and at Home |
| title_full | Prescription TV Therapeutic Discourse in the Hospital and at Home Joy V. Fuqua |
| title_fullStr | Prescription TV Therapeutic Discourse in the Hospital and at Home Joy V. Fuqua |
| title_full_unstemmed | Prescription TV Therapeutic Discourse in the Hospital and at Home Joy V. Fuqua |
| title_short | Prescription TV |
| title_sort | prescription tv therapeutic discourse in the hospital and at home |
| title_sub | Therapeutic Discourse in the Hospital and at Home |
| topic | PERFORMING ARTS / Television / History & Criticism bisacsh Hospital patients Services for Patients Services for Television broadcasting Health aspects Television in medicine |
| topic_facet | PERFORMING ARTS / Television / History & Criticism Hospital patients Services for Patients Services for Television broadcasting Health aspects Television in medicine |
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