Selling Modernity: Advertising in Twentieth-Century Germany
The sheer intensity and violence of Germany's twentieth century-through the end of an empire, two world wars, two democracies, and two dictatorships-provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances.
Gespeichert in:
| Weitere Verfasser: | , , , , , , , , , , , , , , , , , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
[2007]
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| Schriftenreihe: | e-Duke books scholarly collection
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FHA01 FKE01 FLA01 UBG01 UPA01 FCO01 URL des Erstveröffentlichers |
| Zusammenfassung: | The sheer intensity and violence of Germany's twentieth century-through the end of an empire, two world wars, two democracies, and two dictatorships-provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany.While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company's products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola's marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising's central role in debates about German culture, business, politics, and society.Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) |
| Beschreibung: | 1 online resource (384 pages) 59 illustrations |
| ISBN: | 9780822390350 |
| DOI: | 10.1515/9780822390350 |
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| 500 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) | ||
| 520 | |a The sheer intensity and violence of Germany's twentieth century-through the end of an empire, two world wars, two democracies, and two dictatorships-provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. | ||
| 520 | |a Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany.While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company's products, reputation, and visions of modern life. | ||
| 520 | |a The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola's marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising's central role in debates about German culture, business, politics, and society.Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin | ||
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| 650 | 4 | |a Advertising |z Germany |x History |y 20th century | |
| 650 | 4 | |a Consumer behavior |z Germany |x History |y 20th century | |
| 650 | 4 | |a Consumption (Economics) |z Germany |x History |y 20th century | |
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Datensatz im Suchindex
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| author2 | Anne, Kaminsky Corey, Ross Elizabeth, Heineman Greg, Castillo Guillaume, Syon Holm, Friebe Jeff, Schutts Jonathan, Wiesen Jonathan, Zatlin Kevin, Repp Leighninger, Pamela Swett Michael, Imort Pamela, Swett Rainer, Gries Robert, Stephens Shelley, Baranowski Victoria, Grazia Wiesen, S. Jonathan Zatlin, Jonathan R. |
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| author_facet | Anne, Kaminsky Corey, Ross Elizabeth, Heineman Greg, Castillo Guillaume, Syon Holm, Friebe Jeff, Schutts Jonathan, Wiesen Jonathan, Zatlin Kevin, Repp Leighninger, Pamela Swett Michael, Imort Pamela, Swett Rainer, Gries Robert, Stephens Shelley, Baranowski Victoria, Grazia Wiesen, S. Jonathan Zatlin, Jonathan R. |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9780822390350 |
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| illustrated | Illustrated |
| index_date | 2024-07-03T16:07:30Z |
| indexdate | 2024-07-10T09:01:08Z |
| institution | BVB |
| isbn | 9780822390350 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032456252 |
| oclc_num | 1226700928 |
| open_access_boolean | |
| owner | DE-1046 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 DE-1043 DE-858 |
| owner_facet | DE-1046 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 DE-1043 DE-858 |
| physical | 1 online resource (384 pages) 59 illustrations |
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| publishDate | 2007 |
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| record_format | marc |
| series2 | e-Duke books scholarly collection |
| spelling | Selling Modernity Advertising in Twentieth-Century Germany Pamela Swett Leighninger, Jonathan R. Zatlin, S. Jonathan Wiesen Durham Duke University Press [2007] © 2007 1 online resource (384 pages) 59 illustrations txt rdacontent c rdamedia cr rdacarrier e-Duke books scholarly collection Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) The sheer intensity and violence of Germany's twentieth century-through the end of an empire, two world wars, two democracies, and two dictatorships-provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany.While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company's products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola's marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising's central role in debates about German culture, business, politics, and society.Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin In English HISTORY / Europe / Germany bisacsh Advertising Germany History 20th century Consumer behavior Germany History 20th century Consumption (Economics) Germany History 20th century Anne, Kaminsky ctb Corey, Ross ctb De Grazia, Victoria Sonstige oth Elizabeth, Heineman ctb Greg, Castillo ctb Guillaume, Syon ctb Holm, Friebe ctb Jeff, Schutts ctb Jonathan, Wiesen ctb Jonathan, Zatlin ctb Kevin, Repp ctb Leighninger, Pamela Swett edt Michael, Imort ctb Pamela, Swett ctb Rainer, Gries ctb Robert, Stephens ctb Shelley, Baranowski ctb Victoria, Grazia ctb Wiesen, S. Jonathan edt Zatlin, Jonathan R. edt https://doi.org/10.1515/9780822390350 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Selling Modernity Advertising in Twentieth-Century Germany HISTORY / Europe / Germany bisacsh Advertising Germany History 20th century Consumer behavior Germany History 20th century Consumption (Economics) Germany History 20th century |
| title | Selling Modernity Advertising in Twentieth-Century Germany |
| title_auth | Selling Modernity Advertising in Twentieth-Century Germany |
| title_exact_search | Selling Modernity Advertising in Twentieth-Century Germany |
| title_exact_search_txtP | Selling Modernity Advertising in Twentieth-Century Germany |
| title_full | Selling Modernity Advertising in Twentieth-Century Germany Pamela Swett Leighninger, Jonathan R. Zatlin, S. Jonathan Wiesen |
| title_fullStr | Selling Modernity Advertising in Twentieth-Century Germany Pamela Swett Leighninger, Jonathan R. Zatlin, S. Jonathan Wiesen |
| title_full_unstemmed | Selling Modernity Advertising in Twentieth-Century Germany Pamela Swett Leighninger, Jonathan R. Zatlin, S. Jonathan Wiesen |
| title_short | Selling Modernity |
| title_sort | selling modernity advertising in twentieth century germany |
| title_sub | Advertising in Twentieth-Century Germany |
| topic | HISTORY / Europe / Germany bisacsh Advertising Germany History 20th century Consumer behavior Germany History 20th century Consumption (Economics) Germany History 20th century |
| topic_facet | HISTORY / Europe / Germany Advertising Germany History 20th century Consumer behavior Germany History 20th century Consumption (Economics) Germany History 20th century |
| url | https://doi.org/10.1515/9780822390350 |
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