Hitchcock à la Carte:
Alfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in Hitchcock à la Carte, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's tel...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
[2015]
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FHA01 FKE01 FLA01 UBG01 UPA01 FCO01 URL des Erstveröffentlichers |
| Zusammenfassung: | Alfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in Hitchcock à la Carte, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's television series Alfred Hitchcock Presents (1955-1962) and the The Alfred Hitchcock Hour (1962-1965), Olsson asserts that the success of Hitchcock's media empire depended on his deft manipulation of bodies and the food that sustained them. Hitchcock's strategies included frequently playing up his own girth, hiring body doubles, making numerous cameos, and using food-such as a frozen leg of lamb-to deliver scores of characters to their deaths. Constructing his brand enabled Hitchcock to maintain creative control, blend himself with his genre, and make himself the multi-million-dollar franchise's principal star. Olsson shows how Hitchcock's media brand management was a unique performance model that he used to mark his creative oeuvre as strictly his own |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) |
| Beschreibung: | 1 online resource (272 pages) 55 illustrations |
| ISBN: | 9780822376026 |
| DOI: | 10.1515/9780822376026 |
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| indexdate | 2024-07-10T09:01:07Z |
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| isbn | 9780822376026 |
| language | English |
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| spelling | Olsson, Jan Verfasser aut Hitchcock à la Carte Jan Olsson Durham Duke University Press [2015] © 2015 1 online resource (272 pages) 55 illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) Alfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in Hitchcock à la Carte, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's television series Alfred Hitchcock Presents (1955-1962) and the The Alfred Hitchcock Hour (1962-1965), Olsson asserts that the success of Hitchcock's media empire depended on his deft manipulation of bodies and the food that sustained them. Hitchcock's strategies included frequently playing up his own girth, hiring body doubles, making numerous cameos, and using food-such as a frozen leg of lamb-to deliver scores of characters to their deaths. Constructing his brand enabled Hitchcock to maintain creative control, blend himself with his genre, and make himself the multi-million-dollar franchise's principal star. Olsson shows how Hitchcock's media brand management was a unique performance model that he used to mark his creative oeuvre as strictly his own In English PERFORMING ARTS / Television / History & Criticism bisacsh Human body in motion pictures Human body on television https://doi.org/10.1515/9780822376026 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Olsson, Jan Hitchcock à la Carte PERFORMING ARTS / Television / History & Criticism bisacsh Human body in motion pictures Human body on television |
| title | Hitchcock à la Carte |
| title_auth | Hitchcock à la Carte |
| title_exact_search | Hitchcock à la Carte |
| title_exact_search_txtP | Hitchcock à la Carte |
| title_full | Hitchcock à la Carte Jan Olsson |
| title_fullStr | Hitchcock à la Carte Jan Olsson |
| title_full_unstemmed | Hitchcock à la Carte Jan Olsson |
| title_short | Hitchcock à la Carte |
| title_sort | hitchcock a la carte |
| topic | PERFORMING ARTS / Television / History & Criticism bisacsh Human body in motion pictures Human body on television |
| topic_facet | PERFORMING ARTS / Television / History & Criticism Human body in motion pictures Human body on television |
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