Neutral Accent: How Language, Labor, and Life Become Global
In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visib...
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Durham
Duke University Press
[2015]
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Schlagworte: | |
Online-Zugang: | DE-1043 DE-1046 DE-859 DE-860 DE-473 DE-739 DE-858 Volltext |
Zusammenfassung: | In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality-which Aneesh defines as indifference to difference-has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral |
Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) |
Beschreibung: | 1 online resource (168 pages) 15 illustrations |
ISBN: | 9780822375715 |
DOI: | 10.1515/9780822375715 |
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discipline | Wirtschaftswissenschaften |
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isbn | 9780822375715 |
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spelling | Aneesh, A. Verfasser aut Neutral Accent How Language, Labor, and Life Become Global A. Aneesh Durham Duke University Press [2015] © 2015 1 online resource (168 pages) 15 illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Nov 2020) In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality-which Aneesh defines as indifference to difference-has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral In English SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Call center agents India Gurgaon Call centers India Gurgaon Globalization Intercultural communication https://doi.org/10.1515/9780822375715 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Aneesh, A. Neutral Accent How Language, Labor, and Life Become Global SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Call center agents India Gurgaon Call centers India Gurgaon Globalization Intercultural communication |
title | Neutral Accent How Language, Labor, and Life Become Global |
title_auth | Neutral Accent How Language, Labor, and Life Become Global |
title_exact_search | Neutral Accent How Language, Labor, and Life Become Global |
title_exact_search_txtP | Neutral Accent How Language, Labor, and Life Become Global |
title_full | Neutral Accent How Language, Labor, and Life Become Global A. Aneesh |
title_fullStr | Neutral Accent How Language, Labor, and Life Become Global A. Aneesh |
title_full_unstemmed | Neutral Accent How Language, Labor, and Life Become Global A. Aneesh |
title_short | Neutral Accent |
title_sort | neutral accent how language labor and life become global |
title_sub | How Language, Labor, and Life Become Global |
topic | SOCIAL SCIENCE / Anthropology / Cultural & Social bisacsh Call center agents India Gurgaon Call centers India Gurgaon Globalization Intercultural communication |
topic_facet | SOCIAL SCIENCE / Anthropology / Cultural & Social Call center agents India Gurgaon Call centers India Gurgaon Globalization Intercultural communication |
url | https://doi.org/10.1515/9780822375715 |
work_keys_str_mv | AT aneesha neutralaccenthowlanguagelaborandlifebecomeglobal |