Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
2021
|
| Schlagworte: | |
| Online-Zugang: | UBT01 UEI03 Volltext |
| Beschreibung: | 1 Online-Ressource (XXII, 293 Seiten) Illustrationen |
| ISBN: | 9789811585173 |
| DOI: | 10.1007/978-981-15-8517-3 |
Internformat
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Datensatz im Suchindex
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| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
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| dewey-search | 174.4 |
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| discipline | Philosophie Wirtschaftswissenschaften |
| discipline_str_mv | Philosophie Wirtschaftswissenschaften |
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| spellingShingle | Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific Verbraucherverhalten (DE-588)4062644-1 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
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| title | Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific |
| title_auth | Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific |
| title_exact_search | Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific |
| title_exact_search_txtP | Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific |
| title_full | Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific edited by Rachel Hay, Lynne Eagle, Abhishek Bhati |
| title_fullStr | Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific edited by Rachel Hay, Lynne Eagle, Abhishek Bhati |
| title_full_unstemmed | Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific edited by Rachel Hay, Lynne Eagle, Abhishek Bhati |
| title_short | Broadening Cultural Horizons in Social Marketing |
| title_sort | broadening cultural horizons in social marketing comparing case studies from asia pacific |
| title_sub | Comparing Case Studies from Asia-Pacific |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Social Media (DE-588)4639271-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Verbraucherverhalten Wirtschaftsethik Social Media Online-Marketing Fallstudiensammlung |
| url | https://doi.org/10.1007/978-981-15-8517-3 |
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