Strategic alignment of innovation to business: balancing exploration and exploitation in short and long life cycle industries

This book addresses the crucial question for innovative prospector companies of how to bridge the gap between exploration and exploitation. Whereas exploration deals with the search for new ideas and opportunities, exploitation is about incrementally moving the performance bar a little bit higher. F...

Full description

Saved in:
Bibliographic Details
Main Author: Fortuin, Frances (Author)
Format: Electronic eBook
Language:English
Published: Wageningen, The Netherlands Wageningen Academic Publishers 2007
Series:Innovation and sustainability series v. 2
Subjects:
Online Access:Volltext
Summary:This book addresses the crucial question for innovative prospector companies of how to bridge the gap between exploration and exploitation. Whereas exploration deals with the search for new ideas and opportunities, exploitation is about incrementally moving the performance bar a little bit higher. Finding the right balance between exploration and exploitation is essential for the long term survival in today's highly dynamic business environments. In a cross-industry study of ten large, multinational prospector companies, which are world leaders in their respective industries, it was discovered that the 'industry clockspeed', the length between the subsequent product generations, plays an essential role in bridging this gap. The product generation life cycle (PGLC) typically ranged from just several months in short life cycle industries (SLCIs), such as electronics and the mobile phone industry, to (mo
Item Description:Includes bibliographical references (pages 141-153)
Physical Description:1 Online-Ressource (173 Seiten) Illustrationen
ISBN:9789086866281
908686628X
DOI:10.3920/978-90-8686-628-1