Improving university reputation through academic digital branding:
"This book explores digital branding and its role in establishing the reputation of academic institutions and programs" - Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global, Publisher of Timely Knowledge
[2021]
|
| Schriftenreihe: | A volume in the Advances in educational marketing, administration, and leadership (AEMAL) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-91 DE-706 DE-945 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book explores digital branding and its role in establishing the reputation of academic institutions and programs" - Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xxiv, 340 Seiten) Diagramme |
| ISBN: | 9781799849315 |
| ISSN: | 2326-9030 |
| DOI: | 10.4018/978-1-7998-4930-8 |
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| 245 | 1 | 0 | |a Improving university reputation through academic digital branding |c Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador), Nuria Lloret Romero (Universitat Politècnica de València, Spain) |
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| 505 | 8 | |a Section 1. E-branding academics. Chapter 1. Introduction: academic e-branding for improving university reputation ; Chapter 2. Branding digital in higher education institutions: theoretical contexts of digital branding in universities ; Chapter 3. Academic staff using university website profile page for academic digital branding ; Chapter 4. The impacts of social media in higher education institutions: how it evolves social media in universities ; Chapter 5. Inclusive education in the university: contributions to the academic digital brand and the university reputation ; Chapter 6. Academic e-branding focused on higher education institutions: analyzing digital visibility in latin American and European universities ; Chapter 7. Emerging technologies and universities: the 4IR and the future of higher education -- Section 2. Collaboration and bonding. Chapter 8. Collaborative and open education by interdisciplinary women's networks: FemTechNet and feminist pedagogies in digital education ; Chapter 9. MIDI-AM model to identify a methodology for the creation of innovative educational digital games: a proposed serious game methodology based on university research experiences ; Chapter 10. The brief and its role in the development of visual identity through academic intervention in EPS organizations ; Chapter 11. Generation of digital content management through academic entervention in EPS organizations ; Chapter 12. Second global commitment, challenge for institutes of higher education: contribution actions or institutional notoriety ; Chapter 13. Results of the learning model: challenges in companies as an element of ISTG reputation -- Section 3. Digital audiovisuals. Chapter 14. Podcasting as a tool to make online academic dissemination more visible ; Chapter 15. Digital platforms focused on audiovisual ; Chapter 16. An approximation in the study of communication research: digital evolution and the study of this subject in Spanish academic journals | |
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| contents | Section 1. E-branding academics. Chapter 1. Introduction: academic e-branding for improving university reputation ; Chapter 2. Branding digital in higher education institutions: theoretical contexts of digital branding in universities ; Chapter 3. Academic staff using university website profile page for academic digital branding ; Chapter 4. The impacts of social media in higher education institutions: how it evolves social media in universities ; Chapter 5. Inclusive education in the university: contributions to the academic digital brand and the university reputation ; Chapter 6. Academic e-branding focused on higher education institutions: analyzing digital visibility in latin American and European universities ; Chapter 7. Emerging technologies and universities: the 4IR and the future of higher education -- Section 2. Collaboration and bonding. Chapter 8. Collaborative and open education by interdisciplinary women's networks: FemTechNet and feminist pedagogies in digital education ; Chapter 9. MIDI-AM model to identify a methodology for the creation of innovative educational digital games: a proposed serious game methodology based on university research experiences ; Chapter 10. The brief and its role in the development of visual identity through academic intervention in EPS organizations ; Chapter 11. Generation of digital content management through academic entervention in EPS organizations ; Chapter 12. Second global commitment, challenge for institutes of higher education: contribution actions or institutional notoriety ; Chapter 13. Results of the learning model: challenges in companies as an element of ISTG reputation -- Section 3. Digital audiovisuals. Chapter 14. Podcasting as a tool to make online academic dissemination more visible ; Chapter 15. Digital platforms focused on audiovisual ; Chapter 16. An approximation in the study of communication research: digital evolution and the study of this subject in Spanish academic journals |
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| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| doi_str_mv | 10.4018/978-1-7998-4930-8 |
| format | Electronic eBook |
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| index_date | 2024-07-03T16:01:59Z |
| indexdate | 2024-07-20T06:38:30Z |
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| isbn | 9781799849315 |
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| record_format | marc |
| series2 | A volume in the Advances in educational marketing, administration, and leadership (AEMAL) book series Premier reference source |
| spelling | Improving university reputation through academic digital branding Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador), Nuria Lloret Romero (Universitat Politècnica de València, Spain) Hershey, PA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xxiv, 340 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in educational marketing, administration, and leadership (AEMAL) book series 2326-9030 Premier reference source Section 1. E-branding academics. Chapter 1. Introduction: academic e-branding for improving university reputation ; Chapter 2. Branding digital in higher education institutions: theoretical contexts of digital branding in universities ; Chapter 3. Academic staff using university website profile page for academic digital branding ; Chapter 4. The impacts of social media in higher education institutions: how it evolves social media in universities ; Chapter 5. Inclusive education in the university: contributions to the academic digital brand and the university reputation ; Chapter 6. Academic e-branding focused on higher education institutions: analyzing digital visibility in latin American and European universities ; Chapter 7. Emerging technologies and universities: the 4IR and the future of higher education -- Section 2. Collaboration and bonding. Chapter 8. Collaborative and open education by interdisciplinary women's networks: FemTechNet and feminist pedagogies in digital education ; Chapter 9. MIDI-AM model to identify a methodology for the creation of innovative educational digital games: a proposed serious game methodology based on university research experiences ; Chapter 10. The brief and its role in the development of visual identity through academic intervention in EPS organizations ; Chapter 11. Generation of digital content management through academic entervention in EPS organizations ; Chapter 12. Second global commitment, challenge for institutes of higher education: contribution actions or institutional notoriety ; Chapter 13. Results of the learning model: challenges in companies as an element of ISTG reputation -- Section 3. Digital audiovisuals. Chapter 14. Podcasting as a tool to make online academic dissemination more visible ; Chapter 15. Digital platforms focused on audiovisual ; Chapter 16. An approximation in the study of communication research: digital evolution and the study of this subject in Spanish academic journals "This book explores digital branding and its role in establishing the reputation of academic institutions and programs" - Provided by publisher Universities and colleges / Marketing Branding (Marketing) Internet marketing College publicity Branding (Marketing) fast College publicity fast Internet marketing fast Universities and colleges / Marketing fast Digitalisierung (DE-588)4123065-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Universität (DE-588)4061778-6 gnd rswk-swf Sichtbarkeit (DE-588)4373371-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Universität (DE-588)4061778-6 s Markenpolitik (DE-588)4144679-3 s Sichtbarkeit (DE-588)4373371-2 s Digitalisierung (DE-588)4123065-6 s DE-604 Del Pino, Ariana Daniela 1990- (DE-588)1247229653 edt Lloret Romero, Nuria 1966- (DE-588)1126649023 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-4930-8 Erscheint auch als Druck-Ausgabe, hardcover 1-7998-4930-9 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-5325-1 https://doi.org/10.4018/978-1-7998-4930-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Improving university reputation through academic digital branding Section 1. E-branding academics. Chapter 1. Introduction: academic e-branding for improving university reputation ; Chapter 2. Branding digital in higher education institutions: theoretical contexts of digital branding in universities ; Chapter 3. Academic staff using university website profile page for academic digital branding ; Chapter 4. The impacts of social media in higher education institutions: how it evolves social media in universities ; Chapter 5. Inclusive education in the university: contributions to the academic digital brand and the university reputation ; Chapter 6. Academic e-branding focused on higher education institutions: analyzing digital visibility in latin American and European universities ; Chapter 7. Emerging technologies and universities: the 4IR and the future of higher education -- Section 2. Collaboration and bonding. Chapter 8. Collaborative and open education by interdisciplinary women's networks: FemTechNet and feminist pedagogies in digital education ; Chapter 9. MIDI-AM model to identify a methodology for the creation of innovative educational digital games: a proposed serious game methodology based on university research experiences ; Chapter 10. The brief and its role in the development of visual identity through academic intervention in EPS organizations ; Chapter 11. Generation of digital content management through academic entervention in EPS organizations ; Chapter 12. Second global commitment, challenge for institutes of higher education: contribution actions or institutional notoriety ; Chapter 13. Results of the learning model: challenges in companies as an element of ISTG reputation -- Section 3. Digital audiovisuals. Chapter 14. Podcasting as a tool to make online academic dissemination more visible ; Chapter 15. Digital platforms focused on audiovisual ; Chapter 16. An approximation in the study of communication research: digital evolution and the study of this subject in Spanish academic journals Universities and colleges / Marketing Branding (Marketing) Internet marketing College publicity Branding (Marketing) fast College publicity fast Internet marketing fast Universities and colleges / Marketing fast Digitalisierung (DE-588)4123065-6 gnd Markenpolitik (DE-588)4144679-3 gnd Universität (DE-588)4061778-6 gnd Sichtbarkeit (DE-588)4373371-2 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4144679-3 (DE-588)4061778-6 (DE-588)4373371-2 (DE-588)4143413-4 |
| title | Improving university reputation through academic digital branding |
| title_auth | Improving university reputation through academic digital branding |
| title_exact_search | Improving university reputation through academic digital branding |
| title_exact_search_txtP | Improving university reputation through academic digital branding |
| title_full | Improving university reputation through academic digital branding Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador), Nuria Lloret Romero (Universitat Politècnica de València, Spain) |
| title_fullStr | Improving university reputation through academic digital branding Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador), Nuria Lloret Romero (Universitat Politècnica de València, Spain) |
| title_full_unstemmed | Improving university reputation through academic digital branding Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador), Nuria Lloret Romero (Universitat Politècnica de València, Spain) |
| title_short | Improving university reputation through academic digital branding |
| title_sort | improving university reputation through academic digital branding |
| topic | Universities and colleges / Marketing Branding (Marketing) Internet marketing College publicity Branding (Marketing) fast College publicity fast Internet marketing fast Universities and colleges / Marketing fast Digitalisierung (DE-588)4123065-6 gnd Markenpolitik (DE-588)4144679-3 gnd Universität (DE-588)4061778-6 gnd Sichtbarkeit (DE-588)4373371-2 gnd |
| topic_facet | Universities and colleges / Marketing Branding (Marketing) Internet marketing College publicity Digitalisierung Markenpolitik Universität Sichtbarkeit Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-7998-4930-8 |
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