Engaging Brands: A Customer-Centric Approach for Superior Experiences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2020
|
| Schlagworte: | |
| Beschreibung: | xvii, 258 Seiten Diagramme |
| ISBN: | 9781138586987 9781138587014 |
Internformat
MARC
| LEADER | 00000nam a22000001c 4500 | ||
|---|---|---|---|
| 001 | BV047029482 | ||
| 003 | DE-604 | ||
| 005 | 20210127 | ||
| 007 | t | ||
| 008 | 201125s2020 |||| |||| 00||| eng d | ||
| 020 | |a 9781138586987 |c hbk |9 978-1-138-58698-7 | ||
| 020 | |a 9781138587014 |c pbk |9 978-1-138-58701-4 | ||
| 035 | |a (OCoLC)1179116570 | ||
| 035 | |a (DE-599)BVBBV047029482 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-1043 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Addis, Michela |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Engaging Brands |b A Customer-Centric Approach for Superior Experiences |c Michela Addis |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2020 | |
| 300 | |a xvii, 258 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gefühl |0 (DE-588)4019702-5 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Electronic books | |
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 1 | |a Gefühl |0 (DE-588)4019702-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-429-99638-2 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032436792 | |
Datensatz im Suchindex
| _version_ | 1813698883891494912 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Addis, Michela |
| author_facet | Addis, Michela |
| author_role | aut |
| author_sort | Addis, Michela |
| author_variant | m a ma |
| building | Verbundindex |
| bvnumber | BV047029482 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1179116570 (DE-599)BVBBV047029482 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000001c 4500</leader><controlfield tag="001">BV047029482</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210127</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">201125s2020 |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138586987</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-138-58698-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138587014</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-138-58701-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1179116570</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047029482</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-1043</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Addis, Michela</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Engaging Brands</subfield><subfield code="b">A Customer-Centric Approach for Superior Experiences</subfield><subfield code="c">Michela Addis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 258 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gefühl</subfield><subfield code="0">(DE-588)4019702-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Gefühl</subfield><subfield code="0">(DE-588)4019702-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-429-99638-2</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032436792</subfield></datafield></record></collection> |
| id | DE-604.BV047029482 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:01:49Z |
| indexdate | 2024-10-23T10:07:21Z |
| institution | BVB |
| isbn | 9781138586987 9781138587014 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032436792 |
| oclc_num | 1179116570 |
| open_access_boolean | |
| owner | DE-1050 DE-1043 |
| owner_facet | DE-1050 DE-1043 |
| physical | xvii, 258 Seiten Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Addis, Michela Verfasser aut Engaging Brands A Customer-Centric Approach for Superior Experiences Michela Addis London Routledge, Taylor & Francis Group 2020 xvii, 258 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marke (DE-588)4074577-6 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Electronic books Marke (DE-588)4074577-6 s Gefühl (DE-588)4019702-5 s DE-604 Erscheint auch als Online-Ausgabe 978-0-429-99638-2 |
| spellingShingle | Addis, Michela Engaging Brands A Customer-Centric Approach for Superior Experiences Marke (DE-588)4074577-6 gnd Gefühl (DE-588)4019702-5 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4019702-5 |
| title | Engaging Brands A Customer-Centric Approach for Superior Experiences |
| title_auth | Engaging Brands A Customer-Centric Approach for Superior Experiences |
| title_exact_search | Engaging Brands A Customer-Centric Approach for Superior Experiences |
| title_exact_search_txtP | Engaging Brands A Customer-Centric Approach for Superior Experiences |
| title_full | Engaging Brands A Customer-Centric Approach for Superior Experiences Michela Addis |
| title_fullStr | Engaging Brands A Customer-Centric Approach for Superior Experiences Michela Addis |
| title_full_unstemmed | Engaging Brands A Customer-Centric Approach for Superior Experiences Michela Addis |
| title_short | Engaging Brands |
| title_sort | engaging brands a customer centric approach for superior experiences |
| title_sub | A Customer-Centric Approach for Superior Experiences |
| topic | Marke (DE-588)4074577-6 gnd Gefühl (DE-588)4019702-5 gnd |
| topic_facet | Marke Gefühl |
| work_keys_str_mv | AT addismichela engagingbrandsacustomercentricapproachforsuperiorexperiences |